What should the subject line look like?
The subject line gives the first impression of an email. A short, concise and above all honest subject line underlines the service-oriented character and thus increases the probability of opening.
At what time should I send the abandoned cart email?
Basically, the earlier the better, because the shop visit is still fresh in the memory. However, at least 45 minutes should pass, as the person cancelling the purchase may only have had a short break. With high-priced products, the abandoned cart email should appear a little later because of the longer decision process.
What legal basis do I have to observe?
In Germany there are two central legal principles that apply to abandoned cart email: The Act against Unfair Competition (UWG) regulates the conditions for the sending of emails, whereas the General Data Protection Regulation (GDPR) regulates the collection and processing of personal data. To find out more about the legal aspects, read the blog article “What to keep in mind with abandonment-mails“.
Which incentives do I use to convince shopping cart abandoners?
There are three incentives especially for shopping cart abandoners: vouchers for price-sensitive abandoners, service offers for customers who require service, and a simple reminder for abandoners who leave the shopping cart due to lack of time or distraction.
The individual incentives can be further subdivided: vouchers can be in the form of percentage (e.g. 5%) or fixed discount values (e.g. 5€) and for service offers there is the possibility of email, whatsapp and telephone service.