As part of online marketing, email marketing allows, among other things, a direct contact and thus builds a personal customer relationship. Used correctly, online merchants can increase customer satisfaction with the help of email marketing and thus build up long-term existing customers – across all devices.
Email marketing offers an extremely wide range of possibilities: From regular informative newsletters to various forms of direct marketing such as order and shipping confirmations to birthday wishes, many things are possible.
Particularly interesting: Emails can be personalized down to the smallest detail and, depending on the type of email, completely automated. This saves time and money. We will show you what forms of email marketing exist for online shops, what benefits they provide and what to look out for.