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Review: # OMR19 SIDE EVENT
May 14, 19, Haydar Yüce
As a Hamburg-based company, we too wanted to be part of the annual OMR festival. Europe's leading digital marketing event welcomed over 52,000 online marketing enthusiasts to our city this year with over 400 exhibitors. On May 7, 2019, we opened the doors of our newly procured office with a side event for all those interested.

Our beloved new office in the heart of the city on the Hamburger Kiez and the semi-final of the Champions League promised a spectacular evening. And we were not disappointed: 150 guests, including many from abroad, created an incredible atmosphere and Liverpool for a tension that is second to none. We celebrated, fevered and relaxed in the chillout zone. What we and our guests experienced this evening, you will learn now!


From the office to the party location

For the organization of the sofa event we spared no effort. Organizationally, we faced the challenge of planning the event even before we moved into the office. But we skilfully transformed our new office into the perfect party location, organized delicious food and refreshing drinks, and built a beamer for the Champions League semi-final. Good conditions for an unforgettable evening!


The sofa event could begin

At 6 pm we opened the gates for our guests. Cozy sofas, delicious food, refreshing drinks, good music and cool people made for a relaxed atmosphere. Our personal highlight: We finally met some people in person, with whom we have been talking for a long time only. We as online companies are looking forward to offline dating.


Whether entrance, cloakroom or other activities: For the event we laid down as a team right. Each of us took on changing tasks. For example, some of our guests were able to find our graphic designer at the entrance, while others were greeted by our front-end developer. At the cloakroom you met the copywriter, the recruiting team or one of the founders.


Upstairs in our office, cocktails prepared with love, chilled drinks, fresh salads, and delicious muesli snacks awaited. Thanks a lot to Message in a bottle, Food Event Club, Pure Food and city salad for the delicious delicacies!


As announced, we watched from 21 clock together the Champions League semi-final Liverpool against Barcelona. What a game! Not only the diehard football fans among us fevered. Contrary expect Liverpool drew with a 4-0 in the final. The emotional moments will be remembered for a long time.


But we also had surprises in store. Of course, a live act was not missing on our event. To our great joy Finja provided with her voice for the appropriate musical accompaniment of the evening.

The partygoers were also confronted with a surprise when they said goodbye: Our Exit Intent Popups, which are equipped with powerful arguments, have also proven themselves in their offline version. Our IT built a screen for the party dropouts, which was connected to a sensor and convinced with unbeatable arguments such as free drinks one or the other, but still to stay.


We would like to thank all guests, sponsors and the entire uptain team for this unforgettable evening! We would also like to thank our photographer Florian Sieblist. And: Keep your eyes peeled, because the next event will not be long in coming!



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