Mobile device compliant Exit Intent technology
Online shopping on mobile devices is becoming more and more accepted, as numerous statistics prove. In 2019, 58% of German online shoppers made at least one purchase on a mobile device. This trend is also visible in the share of mobile transactions and in global mobile commerce sales: For example, the number of mobile transactions increased from 40% (2017) to 48% (2018) within one year.
Reason enough to focus on technologies that support the trend towards mobile commerce in order to reach as many shopping cart and page abandoners as possible. What does this mean for exit intent popups?
- Instead of the mouse movement (Mouse-Out-Trigger), the back button or a tab or app change signals that the visitor is about to leave the shopping cart filled.
- Popups must be compatible on all devices – whether desktop, smartphone or tablet. In concrete terms, this means compatible buttons and responsive popup sizes.
Exit intent technology allows website operators to use targeted popups without being annoying. If the content is also customized to the individual needs of the visitor, the conversion rate can be increased significantly. The condition for this is an Exit Intent technology combined with a intelligent algorithm.
The uptain® ALGORITHMUS uses intelligent data processing to determine important customer characteristics, the individual reason for abandonment and incentives customized to the customer. On the basis of this information, the visitor – whether it is a cart abandoner or a potential newsletter subscriber – is sent an Exit Intent Popup that is exactly customized.