Case Studies & eBooks
Learn about relevant topics in e-commerce.
Revenue Potential: Shopping Cart Abandonment
eBook
- What reasons lead to shopping cart abandonment
- How to define the pros and cons of classic retargeting
- What benefits do you get from regaining lost customers
- What importance customer segmentation has
- How the solutions to fewer abandoners and happier customers want look like
- How to respond appropriately to search factors
- How to not only increase your sales but customer satisfaction
11Freunde
Case Study
- How 11FREUNDE achieved a ROI of 1000%
- What the smart use of voucher looks like
- How 11FREUNDE achieved a conversion rate of 35% with abandonment mails
- What positive effects a proactive customer approach has for your brand
- How to achieve a 39% conversion with windows on mobile devices
Humans Vs. Machines
eBook
- How human and machine are perfectly matched
- What are the advantages and disadvantages of both components?
- Why machines are crucial to your competitive advantage
- How the customer experience wants change in the future
- Why one should not speak of a duel, but of a duet?
- How to make everyday e-commerce life easier
- How can you give space for creativity
myRobotcenter
Case Study
- How myRobotcenter has increased its conversion rate by a remarkable 21%
- How the advertising cost share was sustainably reduced by as much as 15%
- How an online shop optimizes traffic with over 400,000 sessions per month
- What impact the uptain® ALGORITHM has in an international online shop
- How the conversion is optimized without increasing the annoyance factor for customers
Cart Abandonment in 3 Dimensions
eBook
- How different your customers are
- How different the purchasing motivation of your customers is
- How a particular situation affects your customers during the shopping
- How to respond appropriately to search factors
- How to not only increase your sales but customer satisfaction
Annoyance factors in e-commerce
eBook
- What does the annoyance factor in e-commerce mean?
- How NOT to use popups and emails
- How to add value for customers
- How to maximize revenue with as few touchpoints as possible
- How technology helps to minimize the annoyance factor