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Case Studies & eBooks

Learn about relevant topics in E-Commerce. Free to download E-Books, Case Studies and Insights for Online Shops.

Annoyance factors in e-commerce

eBook

  • What does the annoyance factor in e-commerce mean?
  • How NOT to use popups and emails
  • How popups and emails provide added value for customers
  • How to maximize revenue with as few touchpoints as possible
  • How technology helps to minimize the annoyance factor

Humans vs. Machines

eBook

  • How human and machine are perfectly matched
  • What are the advantages and disadvantages of both components
  • Why machines are crucial to your competitive advantage
  • How the customer experience will change in the future
  • Why one should not speak of a duel, but of a duet?
  • How machines make everyday e-commerce life easier
  • How machines can give you space for creativity

use high selling seasons & build sustainable growth

eBook

  • How to maximize sales during peak times like Christmas
  • You emerge from these times sustainably strengthened
  • How to achieve these goals with uptain solutions

Shopping Cart Abandonment – the Unattended Potential

eBook

  • What should be the motivation behind the recovery of cart abandoners
  • What is the benefit of recovering abandoned carts
  • What is the Customer Lifetime Value (CLV) and how it is calculated

Customer-Lifetime-Value-Toolkit

Case Study

  • What the advantages of the Customer Lifetime Value (CLV) are
  • What data you need to calculate the CLV
  • Where you get the required data from
  • How to calculate the CLV
  • How to increase the CLV

Cart Abandonment in 3 Dimensions

eBook

  • How different your customers are
  • How different the purchasing motivation of your customers is
  • How a particular situation affects your customers during the shopping
  • How to respond appropriately to such factors
  • How to not only increase your sales but also customer satisfaction

Abandonment reasons – complex but predictable

eBook

  • Why shop visitors abandon their purchase
  • At what time the purchase is abandoned
  • How shopping cart abandonment can become calculable despite its complexity?

Cart Abandonment – offsite

eBook

  • Which offsite possibilities exist for reducing shopping cart abandonments?
  • What are the advantages and disadvantages of the individual solutions?
  • How the approaches are successfully implemented

11Freunde

Case Study

  • How 11FREUNDE achieved a ROI of 1000%
  • What the smart use of voucher looks like
  • How 11FREUNDE achieved a conversion rate of 35% with Abandonment-Mails
  • What positive effects a proactive customer approach has for your brand
  • How to achieve a conversion of 39% with dialog windows on mobile devices

myRobotcenter

Case Study

  • How myRobotcenter has increased its conversion rate by a remarkable 21%
  • How the advertising cost share was sustainably reduced by as much as 15%
  • How an online shop optimizes traffic with over 400,000 sessions per month
  • What impact the uptain® ALGORITHM has in an international online shop
  • How the conversion is optimized without increasing the annoyance factor for customers

Cart Abandonment – onsite

eBook

  • What onsite opportunities exist for reducing shopping cart abandonments
  • How shopping cart abandonments can be prevented
  • How individual exit intent pop-ups can reduce shopping cart abandonments by means of appropriate content, triggers, and communication methods