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Case Studies & eBooks

Learn about relevant topics in e-commerce.

Abandonment reasons – offsite

eBook

  • Which offsite possibilities exist for reducing shopping cart abandonments?
  • What are the advantages and disadvantages of the individual solutions?
  • How the approaches are successfully implemented

Shopping Cart Abandonment - the Unattended Potential

eBook

  • What should be the motivation behind the recovery of cart abandoners
  • What is the benefit of recovering abandoned carts?
  • What is the Customer Lifetime Value (CLV) and how it is calculated

use high selling seasons & build sustainable growth

eBook

  • How to maximize sales during peak times like Christmas
  • You emerge from these times sustainably strengthened
  • How to achieve these goals with uptain solutions

Abandonment reasons – complex but predictable

eBook

  • Why shop visitors abandon their purchase
  • At what time the purchase is abandoned
  • How shopping cart abandonment can become calculable despite its complexity?

Abandonment reasons – onsite

eBook

  • What onsite opportunities exist for reducing shopping cart abandonments
  • How shopping cart abandonments can be prevented
  • How individual exit intent pop-ups can reduce shopping cart abandonments by means of appropriate content, triggers, and communication methods

Humans Vs. Machines

eBook

  • How human and machine are perfectly matched
  • What are the advantages and disadvantages of both components?
  • Why machines are crucial to your competitive advantage
  • How the customer experience wants change in the future
  • Why one should not speak of a duel, but of a duet?
  • How to make everyday e-commerce life easier
  • How can you give space for creativity

Customer-Lifetime-Value-Toolkit

Case Study

  • What the advantages of the Customer Lifetime Value (CLV) are
  • What data you need to calculate the CLV
  • Where you get the required data from
  • How to calculate the CLV
  • How to increase the CLV

11Freunde

Case Study

  • How 11FREUNDE achieved a ROI of 1000%
  • What the smart use of voucher looks like
  • How 11FREUNDE achieved a conversion rate of 35% with abandonment mails
  • What positive effects a proactive customer approach has for your brand
  • How to achieve a 39% conversion with windows on mobile devices

Annoyance factors in e-commerce

eBook

  • What does the annoyance factor in e-commerce mean?
  • How NOT to use popups and emails
  • How to add value for customers
  • How to maximize revenue with as few touchpoints as possible
  • How technology helps to minimize the annoyance factor

myRobotcenter

Case Study

  • How myRobotcenter has increased its conversion rate by a remarkable 21%
  • How the advertising cost share was sustainably reduced by as much as 15%
  • How an online shop optimizes traffic with over 400,000 sessions per month
  • What impact the uptain® ALGORITHM has in an international online shop
  • How the conversion is optimized without increasing the annoyance factor for customers

Cart Abandonment in 3 Dimensions

eBook

  • How different your customers are
  • How different the purchasing motivation of your customers is
  • How a particular situation affects your customers during the shopping
  • How to respond appropriately to search factors
  • How to not only increase your sales but customer satisfaction