why UPTAIN
Of course, you can use our solutions in accordance with national and European data protection guidelines. In addition, we guarantee data security through secure data management, encrypted data transmission and the server location in Germany.
We are happy to support you in using our solutions in a fully GDPR-compliant manner.
uptain will act as an order data processor for you. Therefore, uptain is not a “third party” in the sense of the data protection laws (incl. GDPR) and may therefore process personal data for you.
Emails will only be sent to customers who have given a corresponding double opt-in (DOI) or who fall under § 7 para. 3 UWG. uptain will only use the personal data (e.g. e-mail addresses) provided by our customers.
According to Art. 21 GDPR, users have the possibility to stop the processing of their personal data even after prior consent. We provide an exemplary data protection text with opt-out function.
Security of your data is of a great importance for us.
The servers used are set up according to current security standards and store all data protected from unauthorized access.
The transmission of all data from the online store to the servers used is always encrypted using randomized IDs.
The servers used are located in Frankfurt and are therefore subject to the security and data protection laws applicable in Germany.
Useful information about data processing with cookies and local storage entries.
Cookies are small text files that are stored in the browser on the respective end devices. A distinction is made between necessary, performance, functional and marketing cookies. Prominent functions are, for example, the storage of the shopping basket during online shopping or the analysis of user data on a website.
A Local Storage entry is the process by which data is stored locally in the browser cache of the end customer on the store domain, which continues to exist and can be read even after the browser window is closed. Prominent functions here are, for example, saving the progress of streaming a Netflix series or the preferred language.
uptain sets functional First Party Local Storage entries and Session Storage entries in the browser cache of the end customer on the store domain, for example to store the visited pages of a session and to block the output of the uptain products if this is desired by the end customer. Third parties cannot access this data. The data will not be disclosed to third parties and will not be used for advertising purposes. A list of the entries used can be found in the following table.
| Name | Purpose | Type |
|---|---|---|
| __up_blocked | Opt-Out | First Party Local Storage Entry |
| __up_cid | Client ID | First Party Local Storage Entry |
| __up_data | User behaviour data | First Party Local Storage Entry |
| __up_sid | Session ID | First Party Local Storage Entry |
| __up_tc | A/B-Test Group | First Party Local Storage Entry |
| *__up_pop_block | Blocking of all popups | First Party Local Storage Entry |
| 1__up_pop_block | Blocking of all popups Type 1 | First Party Local Storage Entry |
| 2__up_pop_block | Blocking of all popups Type 2 | First Party Local Storage Entry |
| 3__up_pop_block | Blocking of all popups Type 3 | First Party Local Storage Entry |
| 4__up_pop_block | Blocking of all popups Type 4 | First Party Local Storage Entry |
| 5__up_pop_block | Blocking of all popups Type 5 | First Party Local Storage Entry |
| 6__up_pop_block | Blocking of all popups Type 6 | First Party Local Storage Entry |
| history_trigger_stack | Visited Pages within Session | First Party Local Storage Entry |
| __up_history_trigger_stack | Visited Pages within Session | First Party Session Storage Entry |
| __up_tid | Tab ID | First Party Session Storage Entry |
| uptain_preview_mode | uptain Preview Mode | First Party Session Storage Entry |
Together with our partner, the Händlerbund, we have formulated a tip sheet on the subject of sending emails to shopping cart abandoners.
