Optimize the customer approach based on smart computing, big data benchmarks, and automated A / B testing.
The uptain® ALGORITHM is specialized in the recovery of shopping cart abandoners and the conversion of website visitors.
Successfully recover shopping cart abandoners with individually suitable content and tonality customized to the user. Convert interested but previously unknown visitors.
Real-time data processing
Respond to ever-changing customer needs with fast and accurate real-time analytics.
Through cross-shop A/B tests with anonymized data of all our customers, the uptain® ALGORITHM continuously optimizes and performs even better on your website.
uptain relieves you of the routine and gives you the time you need for other tasks.
It processes both web page information and visitor- and environment data to automatically segment your customers.
The uptain® ALGORITHM uses multi-layered data to determine all information that influences the shopping cart abandonment and the purchase decision, such as age, technical affinity and online shopping experience.
If a visitor uses a Gmail account, this information speaks for a young age. On the other hand, a visitor with a t-online e-mail address and a pre-installed browser is probably older and not technically affine.
Detect abandonment reason
In the next step, the uptain® ALGORITHM calculates the reasons for the abandonment and the interest of your visitors and distinguishes between, for example, customers who require service and those who are price-sensitive.
It speaks for price sensitivity when a younger visitor reffers from a price comparison portal and has been on the website for a while. On the other hand, there is a need for service when a visitor has no technical affinity and is a little older.
Based on the abandonment reasons and the interest, the uptain® ALGORITHM generates individual content that addresses the problems of the abandoner and supports it as best as possible.
Depending on the abandonment reason and website visitors, a distinction is made between shopping cart reminder and telephone-, WhatsApp- and e-mail service. For particularly price-sensitive customers it is also possible to play individual vouchers depending on the value of the shopping basket.
You set the rules
The uptain® ALGORITHM adapts to your website. The adjustments can be edited anytime through our easy-to-use live dashboard.
Scale of discount
You set the conditions for displaying vouchers. Individual discount scales can be displayed depending on the customer (inventory, guest and new customer) and shopping cart value (eg 10% discount from 100 €).
You decide what information is displayed to the cart abandoner and visitor. Adjust channels (telephone, whatsapp, e-mail), times (eg by phone Mon-Fri 9-18 o'clock) and, if necessary, the name of the contact person with just a few clicks.
For a harmonious overall picture, our solutions adapt to your website in terms of design (color and font), tonality (eg factual and heartful) and language.