040 696 39 10 30 info@uptain.de

The uptain® ALGORITHM

Segment visitors intelligently.
Better understand a cart abandoner.
Recognize interested but so far unknown visitors and convert them into customers.

Send relevant messages to shopping cart abandoners and interested but unknown visitors that will bring them back into the shopping process. The uptain® ALGORITHM permanently processes several million data points and considers a multitude of influencing factors in order to best understand each individual visitor.

Optimize the customer approach based on smart computing, big data benchmarks, and automated A / B testing.

Your benefits

The uptain® ALGORITHM is specialized in the recovery of shopping cart abandoners and the conversion of website visitors.

Individual communication

Successfully recover shopping cart abandoners with individually suitable content and tonality customized to the user. Convert interested but previously unknown visitors. 

Real-time data processing

Respond to ever-changing customer needs with fast and accurate real-time analytics.

Cross-shop optimization

Through cross-shop A/B tests with anonymized data of all our customers, the uptain® ALGORITHM continuously optimizes and performs even better on your website.

discharge

uptain relieves you of the routine and gives you the time you need for other tasks.

Intelligent triggering

Cart abandoners get the information they need at the right time, with uptain placing a lot of emphasis on unobtrusive contact.

Activation-popups

With the Activation Popups, you automatically help cart abandoners to complete the purchasing process. Shortly before leaving the website, a personalized exit-intent popup will appear, which will respond individually to the abandoner.

Abandonment-Mails

With the Abandonment-Mails, you automatically send personalized service e-mails to customers who put something into the shopping cart but do not complete the purchase successfully. Relevant content helps customers continue shopping.

Newsletter-Optins

With our intelligent solution you can automatically and unobtrusively convert your interested and unknown visitors into email subscribers and customers. High conversion rates thanks to the right approach at the right time – even without a voucher.

Intelligent segmentation

It processes both web page information and visitor- and environment data to automatically segment your customers.

Determine characteristics

The uptain® ALGORITHM uses multi-layered data to determine all information that influences the shopping cart abandonment and the purchase decision, such as age, technical affinity and online shopping experience.

If a visitor uses a Gmail account, this information speaks for a young age. On the other hand, a visitor with a t-online e-mail address and a pre-installed browser is probably older and not technically affine.

Detect abandonment reason

In the next step, the uptain® ALGORITHM calculates the reasons for the abandonment and the interest of your visitors and distinguishes between, for example, customers who require service and those who are price-sensitive.

It speaks for price sensitivity when a younger visitor reffers from a price comparison portal and has been on the website for a while. On the other hand, there is a need for service when a visitor has no technical affinity and is a little older.

Personalized message

Based on the abandonment reasons and the interest, the uptain® ALGORITHM generates individual content that addresses the problems of the abandoner and supports it as best as possible.

Depending on the abandonment reason and website visitors, a distinction is made between shopping cart reminder and telephone-, WhatsApp- and e-mail service. For particularly price-sensitive customers it is also possible to play individual vouchers depending on the value of the shopping basket.

You set the rules

The uptain® ALGORITHM adapts to your website. The adjustments can be edited anytime through our easy-to-use live dashboard.

Scale of discount

You set the conditions for displaying vouchers. Individual discount scales can be displayed depending on the customer (inventory, guest and new customer) and shopping cart value (eg 10% discount from 100 €).

Availability

You decide what information is displayed to the cart abandoner and visitor. Adjust channels (telephone, whatsapp, e-mail), times (eg by phone Mon-Fri 9-18 o'clock) and, if necessary, the name of the contact person with just a few clicks.

Corporate identity

For a harmonious overall picture, our solutions adapt to your website in terms of design (color and font), tonality (eg factual and heartful) and language.