E-Commerce Blog

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Shopware Plugin of the Month - Conversion Optimisation in Online Shops
uptain - Shopware Plugin of the Month

We are Plugin of the Week at Shopware! It is a small award with all the greater happiness that we share with our partners and partner agencies. The thanks for this especially go to our customers who trust in us as the leading software for intelligent recovery of shopping cart…

  • Blog – Experts
    shopping cart online shop
    Shopping Cart Optimisation in Online Shops

    For an online shop, the shopping cart is an elementary and at the same time critical component of the purchase, because it is the link between the product selection and the checkout. Since most shopping carts in online retail are abandoned, it is worth taking a closer look at the…

  • Blog – Experts
    more traffic ecommerce
    How to increase Traffic in your Online Shop

    If online shops do not generate any visitors, this ultimately means no revenue. Traffic is thus essential for the long-term survival of a successful online business. As an online merchant, the central question is always: How do I get more visitors to my website?

  • Blog – Experts
    multichannel onlineshop
    The 5 Biggest Challenges in Multichannel Sales

    Multichannel sales offers the opportunity to connect the offline and online worlds. These are the 5 biggest challenges in multichannel sales and the solutions.

  • Blog – Experts
    proactive customer support ecommerce
    Proactive Customer Service in Online Shops

    Don't wait until customers approach you with wishes, needs and questions. Proactive service satisfies potential customers in advance, creating moments of surprise that increase customer satisfaction and loyalty.

  • Blog – Experts
    bounce rate in ecommerce
    How Online Shops reduce the Bounce Rate

    Verlassen Besucher einen Online-Shop, ohne weiter im Shop zu stöbern, wirkt sich das negativ auf die Conversion Rate aus. Eine hohe Absprungrate in Online-Shops geht zudem meist mit einer geringen Zufriedenheit der User einher. Erfahren Sie, wie Sie die Absprungrate senken und Besucher im Online-Shop halten!

  • Blog – Experts
    shop performance optimisation
    Online Shop Performance Optimisation made easy!

    If a shop is too slow, the consequences can be far-reaching, because while the loading time increases, the customers' patience decreases. Eventually, the customer abandons the cart and possibly switches to the competition. A high bounce rate is the result of poor page speed. Reason enough to solve the problem!

  • Blog – Experts
    avoid incomplete orders
    Incomplete Order: Why you should care about Shopping Cart Abandoners

    Incomplete orders exist in every online shop. If online merchants don't take care of them, it can have serious consequences for the business - both in the short and long term. If customers fill the virtual shopping cart but abandon the purchase shortly before completing it, you should act! Learn…

  • Blog – Experts
    customer segmentation
    Customer Segmentation in E-Commerce

    Well considered customer segmentation has a lot of advantages in e-commerce and can help to make marketing measures much more efficient! We take a look at the advantages of creating different customer groups and which customer groups actually exist in online shops.

  • Blog – Experts
    clv online shop
    Measuring and Increasing Customer Lifetime Value in E-Commerce

    Do you know the actual value of your customers? The Customer Lifetime Value is a key performance indicator that helps to measure the efficiency of your own marketing measures and to sustainably increase them on the basis of the evaluations. Learn how to use the Customer Lifetime Value in your…

  • Blog – Experts
    newsletter popups
    Newsletter Popups For Newsletter Subscriber Generation

    Newsletters are an effective and inexpensive way for companies to directly address target groups. The advantages are obvious: recipients can be easily segmented, the approach can be personalised and a campaign can be easily scaled. Find out what successful newsletter pop-ups look like.