uptain-Blog
Read interesting articles in the areas of online marketing, e-commerce and AdTech.
06/05/20, Haydar Yüce
The email after a shopping cart abandonment is an efficient method for online merchants to reduce their abandonment rate and at the same time build a strong bond with existing customers. But for good reason, many online merchants have open questions regarding the structure, content and layout of emails before they start.
April 22, 20, Haydar Yüce
How are SME online merchants doing during the Corona crisis? We ask four online merchants about their experiences. The answers vary.
04/09/20, Haydar Yüce
You hear it from all sides: smartphones are changing the buying behavior in e-commerce. However, the growing importance of mobile commerce raises a number of questions regarding conversion optimization.
03/24/20, Haydar Yüce
People have changed needs in times of crisis. Online merchants should therefore react as quickly as possible in an agile manner to such changes.
03/11/20, Haydar Yüce
Are you annoyed about the shopping cart abandonments in your online shop? This guide tells you everything there is to know about cart abandoners.
20.02.20, Jan Loeper
Welcome to uptain! With this documentation you can comfortably work through each necessary step in under 30 minutes!
02/18/20, Haydar Yüce
There is only one target group with which online shops use vouchers profitably: Price-sensitive shopping cart abandoners. How online shops make the best use of vouchers.
04.02.20, Haydar Yüce
Do you want to reduce the shopping cart abandonments in your online shop? A good understanding for the reasons for shopping cart abandonments is the basis for that.
1/16/20, Haydar Yüce
Convert unknown visitors into known newsletter subscribers and ultimately into paying customers - but how?
01/02/20, Haydar Yüce
As a company based in Hamburg, uptain has a special relationship with the city of Flensburg. A short report on our visits to the city on the fjord.
12/13/19, Haydar Yüce
Since e-mail addresses fall under personal data, the GDPR touches on abandonment-mails in the same way as newsletter-mails. But what is the interaction between previous legal provisions and the GDPR with regard to abandonment-mails?
11/29/19, Haydar Yüce
The Customer Lifetime Value (CLV) represents the holistic customer value. With this step-by-step guide, you can measure and increase it.
11/15/19, Haydar Yüce
Exit Intent Popups are the means of choice when it comes to conversion optimization without limiting the user experience (UX). How the Exit Intent technology is optimally used.
10/25/19, Haydar Yüce
High-revenue phases are far more than just short-term sales increases. How online shops use phases of increased demand to grow sustainably.
10/11/19, Haydar Yüce
What happens when the solutions of two e-commerce providers complement each other perfectly? That's right! Conversion increases and the customer journey is raised to a new level.
9/27/19, Haydar Yüce
Everybody's upset about the Buzzword chaos. Why doesn't it stop? As part of the branch, we take a look at ourself.
12.09.19, Haydar Yüce
We love our new office. For various reasons.
22.08.19, Harald Neuner
EU Directive PSD2: Conversion killer for online shops? Exit-intent pop-ups and personalized emails from uptaining as an effective measure against shopping cart abandoners.
16.08.19, Jan Loeper
myRobotcenter serves as an exponentially growing international market with the "21st century living style". With the help of uptain, the company what to increase performance and reduce costs.
30.07.19, Harald Neuner
Shopping cart abandonment significantly reduces the customer value. However, this is not the only reason for focusing on the shopping cart abandonments.
15.07.19, Haydar Yüce
What the peak-end rule from psychology means for e-commerce and how online shops take advantage of the effects.
14.06.19, Haydar Yüce
Trust is elementary for the success of an online shop. The "Integrative Model of Organizational Trust" provides shop operators with a tool for a sustainable understanding of customer trust.
May 14, 19, Haydar Yüce
On 7 May 2019 OMR Side Event took place. In our freshly moved office we experienced an unforgettable evening with our guests.
17.04.19, Haydar Yüce
Easter is being commercialized and is talking about a second Christmas. But despite this development, there is no reason for the critics to panic.
14.03.19, Julian Craemer
Too often there is the talk of a duel between human and machine. Let us say goodbye to this idea and look at the strengths of the alleged opponents in e-commerce.
02.01.19, Jan Loeper
Every shop visitor knows it: site operators try to communicate with customers in different ways. Nevertheless, such communication will often fail their target because they are perceived as annoyance factors.
03.11.18, Harald Neuner
Shopping cart abandons require a multi-dimensional view in order to develop the right understanding of it. Lost customers can only be considered successfully by taking account of all factors affecting the shopping abandonment.
20.06.18, Harald Neuner
What happens when a world event meets the upright® ALGORITHM? The Success Story of 11Friends Shops for the 2018 World Cup gives the answer.