uptain-Blog
Read interesting articles in the areas of online marketing, e-commerce and AdTech.
14.06.19, Haydar Yüce
Trust is fundamental to the success of an online store. The "Integrative Model of Organizational Trust" gives shop operators a tool for a sustainable understanding of customer trust.
16.05.19, Haydar Yüce
On 7 May 2019 OMR Side Event took place. In our freshly moved office we experienced an unforgettable evening with our guests.
17.04.19, Haydar Yüce
Easter is being commercialized and is talking about a second Christmas. But despite this development, there is no reason for the critics to panic.
17.04.19, Julian Craemer
Too often there is the talk of a duel between human and machine. Let us say goodbye to this idea and look at the strengths of the alleged opponents in e-commerce.
17.04.19, Jan Loeper
Every shop visitor knows it: site operators try to communicate with customers in different ways. Nevertheless, such communication will often fail their target because they are perceived as annoyance factors.
17.04.19, Harald Neuner
Shopping cart abandons require a multi-dimensional view in order to develop the right understanding of it. Lost customers can only be considered successfully by taking account of all factors affecting the shopping abandonment.
17.04.19, Harald Neuner
What happens when a world event meets the upright® ALGORITHM? The Success Story of 11Friends Shops for the 2018 World Cup gives the answer.
17.04.19, Julian Craemer
Approximately 70% of those who buy items do not buy. This is often neglected. Search solutions are easy to implement and - with a positive Return on Advertising Spend (ROAS) - so cost-effective compared to other marketing measures.
17.04.19, Julian Craemer
No shop operator has to accept shopping cart abandonments just like that. With the right solutions, approx. 30% of shopping cart abandonments can be recovered automatically.
17.04.19, Jan Loeper
Not only a significant increase in sales argues for getting shopping abandoners back into the purchasing process. The recovery of abandoners results in short-, medium- and long-term benefits that pay attention to.
17.04.19, Jan Loeper
Shopping cart abandons are a topic that every shop owner deals with. Not surprisingly: approx. 70% of all shopping carts end in cart abandonment.