uptain-Blog
Read interesting articles in the areas of online marketing, e-commerce and AdTech.
02.01.20, Diego Delbosque
As a company based in Hamburg, uptain has a special relationship with the city of Flensburg. A short report on our visits to the city on the Fjord.
13.12.19, Diego Delbosque
Since e-mail addresses fall under personal data, the GDPR touches on abandonment-mails in the same way as newsletter-mails. But what is the interaction between previous legal provisions and the GDPR with regard to abandonment-mails?
29.11.19, Diego Delbosque
The Customer Lifetime Value (CLV) represents the holistic customer value. With this step-by-step guide, you can measure and increase it.
15.11.19, Diego Delbosque
Exit Intent Popups are the means of choice when it comes to conversion optimization without limiting the user experience (UX). How the Exit Intent technology is optimally used.
25.10.19, Diego Delbosque
High-revenue phases are far more than just short-term sales increases. How online shops use phases of increased demand to grow sustainably.
16.10.19, Diego Delbosque
What the peak-end rule from psychology means for e-commerce and how online shops take advantage of the effects.
16.10.19, Diego Delbosque
Trust is elementary for the success of an online shop. The „Integrative Model of Organizational Trust“ provides shop operators with a tool for a sustainable understanding of customer trust.
14.10.19, Diego Delbosque
What happens when the solutions of two e-commerce providers complement each other perfectly? That’s right! Conversion increases and the customer journey is raised to a new level.
27.09.19, Diego Delbosque
Everybody's upset about the Buzzword chaos. Why doesn't it stop? As part of the branch, we take a look at ourself.
26.09.19, Diego Delbosque
We love our new office. For various reasons.
22.08.19, Harald Neuner
EU Directive PSD2: Conversion killer for online shops? Exit-intent pop-ups and personalized emails from uptaining as an effective measure against shopping cart abandoners.
16.08.19, Jan Loeper
myRobotcenter serves as an exponentially growing international market with the "21st century living style". With the help of uptain, the company what to increase performance and reduce costs.
30.07.19, Harald Neuner
Shopping cart abandonment significantly reduces the customer value. However, this is not the only reason for focusing on the shopping cart abandonments.
16.05.19, Diego Delbosque
On 7 May 2019 OMR Side Event took place. In our freshly moved office we experienced an unforgettable evening with our guests.
04/17/19, Diego Delbosque
Easter is being commercialized and is talking about a second Christmas. But despite this development, there is no reason for the critics to panic.
17.04.19, Julian Craemer
Too often there is the talk of a duel between human and machine. Let us say goodbye to this idea and look at the strengths of the alleged opponents in e-commerce.
17.04.19, Jan Loeper
Every shop visitor knows it: site operators try to communicate with customers in different ways. Nevertheless, such communication will often fail their target because they are perceived as annoyance factors.
17.04.19, Harald Neuner
Shopping cart abandons require a multi-dimensional view in order to develop the right understanding of it. Lost customers can only be considered successfully by taking account of all factors affecting the shopping abandonment.
17.04.19, Harald Neuner
What happens when a world event meets the upright® ALGORITHM? The Success Story of 11Friends Shops for the 2018 World Cup gives the answer.
17.04.19, Julian Craemer
Approximately 70% of those who buy items do not buy. This is often neglected. Search solutions are easy to implement and - with a positive Return on Advertising Spend (ROAS) - so cost-effective compared to other marketing measures.
17.04.19, Julian Craemer
No shop operator has to accept shopping cart abandonments just like that. With the right solutions, approx. 30% of shopping cart abandonments can be recovered automatically.
17.04.19, Jan Loeper
Not only a significant increase in sales argues for getting shopping abandoners back into the purchasing process. The recovery of abandoners results in short-, medium- and long-term benefits that pay attention to.
17.04.19, Jan Loeper
Shopping cart abandons are a topic that every shop owner deals with. Not surprisingly: approx. 70% of all shopping carts end in cart abandonment.