E-Commerce Blog

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Shopware Plugin of the Month - Conversion Optimisation in Online Shops
uptain - Shopware Plugin of the Month

We are Plugin of the Week at Shopware! It is a small award with all the greater happiness that we share with our partners and partner agencies. The thanks for this especially go to our customers who trust in us as the leading software for intelligent recovery of shopping cart…

  • Blog – Experts
    proactive customer support ecommerce
    Proactive Customer Service in Online Shops

    Don't wait until customers approach you with wishes, needs and questions. Proactive service satisfies potential customers in advance, creating moments of surprise that increase customer satisfaction and loyalty.

  • Blog – Experts
    bounce rate in ecommerce
    How Online Shops reduce the Bounce Rate

    Verlassen Besucher einen Online-Shop, ohne weiter im Shop zu stöbern, wirkt sich das negativ auf die Conversion Rate aus. Eine hohe Absprungrate in Online-Shops geht zudem meist mit einer geringen Zufriedenheit der User einher. Erfahren Sie, wie Sie die Absprungrate senken und Besucher im Online-Shop halten!

  • Blog – Experts
    shop performance optimisation
    Online Shop Performance Optimisation made easy!

    If a shop is too slow, the consequences can be far-reaching, because while the loading time increases, the customers' patience decreases. Eventually, the customer abandons the cart and possibly switches to the competition. A high bounce rate is the result of poor page speed. Reason enough to solve the problem!

  • Blog – Experts
    avoid incomplete orders
    Incomplete Order: Why you should care about Shopping Cart Abandoners

    Incomplete orders exist in every online shop. If online merchants don't take care of them, it can have serious consequences for the business - both in the short and long term. If customers fill the virtual shopping cart but abandon the purchase shortly before completing it, you should act! Learn…

  • Blog – Experts
    customer segmentation
    Customer Segmentation in E-Commerce

    Well considered customer segmentation has a lot of advantages in e-commerce and can help to make marketing measures much more efficient! We take a look at the advantages of creating different customer groups and which customer groups actually exist in online shops.

  • Blog – Experts
    clv online shop
    Measuring and Increasing Customer Lifetime Value in E-Commerce

    Do you know the actual value of your customers? The Customer Lifetime Value is a key performance indicator that helps to measure the efficiency of your own marketing measures and to sustainably increase them on the basis of the evaluations. Learn how to use the Customer Lifetime Value in your…

  • Blog – Experts
    newsletter popups
    Newsletter Popups For Newsletter Subscriber Generation

    Newsletters are an effective and inexpensive way for companies to directly address target groups. The advantages are obvious: recipients can be easily segmented, the approach can be personalised and a campaign can be easily scaled. Find out what successful newsletter pop-ups look like.

  • Blog – Experts
    new customers in online shop
    How To Win News Customers in E-Commerce

    New customers are one of the important factors driving long-term success for every company. That is why it is a major task of every online shop to acquire new customers. In order to get the most out of it, the use of exit intent pop-ups is a complementary variant to…

  • Blog – Experts
    remarketing onlineshop
    The Power of Onsite Remarketing in E-Commerce

    What is clear in stationary business is still left by for e-commerce: the targeted customer approach still within the sales process. Onsite Remarketing focuses on displaying personalised and targeted content to visitors that is oriented towards visitor behaviour. Onsite Remarketing saves you budget and energy.