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Conversion Optimization Blog For E-Commerce Experts

Learn more about Online Shop Marketing, E-Commerce News, and AdTech in our carefully researched blog articles.

24.08.20, Haydar Yüce

Used correctly, online shops manage to increase customer satisfaction with the help of email marketing and thus build up long-term existing customers.

10.08.20, Raimund Graf

Der Dank für diese Auszeichnung geht an unsere Kunden, die auf uns als führende Software für Rückgewinnung von Kaufabbrechern im E-Commerce setzen.


03.08.20, Haydar Yüce

The comparison of the Conversion Rate (CR) provides a first overview. However, you can find out why a sector comparison is not always meaningful here.


30.07.20, Haydar Yüce

Every beginning is hard? Not with us: We show you how you as an online merchant can best start with conversion optimization.


15.07.20, Haydar Yüce

With these 10 tips for checkout optimization you are guaranteed to increase the conversion rate.


05.06.20, Haydar Yüce

The email after a shopping cart abandonment is an efficient method for online merchants to reduce their abandonment rate and at the same time build a strong bond with existing customers. But for good reason, many online merchants have open questions regarding the structure, content and layout of emails before they start.


22.04.20, Haydar Yüce

How are SME online merchants doing during the Corona crisis? We ask four online merchants about their experiences. The answers vary.


09.04.20, Haydar Yüce

You hear it from all sides: Smartphones are changing the buying behavior in e-commerce. However, the growing importance of mobile commerce raises a number of questions regarding conversion optimization.


24.03.20, Haydar Yüce

People have changed needs in times of crisis. Online merchants should therefore react as quickly as possible in an agile manner to such changes.


11.03.20, Haydar Yüce

Are you annoyed about the shopping cart abandonments in your online shop? This guide tells you everything there is to know about cart abandoners.


20.02.20, Jan Loeper

Welcome to uptain! With this documentation you can comfortably work through each necessary step in under 30 minutes!


18.02.20, Haydar Yüce

There is only one target group with which online shops use vouchers profitably: Price-sensitive shopping cart abandoners. How online shops make the best use of vouchers.


04.02.20, Haydar Yüce

Do you want to reduce the shopping cart abandonments in your online shop? A good understanding for the reasons for shopping cart abandonments is the basis for that.


16.01.20, Haydar Yüce

Convert unknown visitors into known newsletter subscribers and ultimately into paying customers – but how?


02.01.20, Haydar Yüce

As a company based in Hamburg, uptain has a special relationship with the city of Flensburg. A short report on our visits to the city on the Fjord.


13.12.19, Haydar Yüce

Since e-mail addresses fall under personal data, the GDPR touches on abandonment-mails in the same way as newsletter-mails. But what is the interaction between previous legal provisions and the GDPR with regard to abandonment-mails?


29.11.19, Haydar Yüce

The Customer Lifetime Value (CLV) represents the holistic customer value. With this step-by-step guide, you can measure and increase it.


15.11.19, Haydar Yüce

Exit Intent Popups are the means of choice when it comes to conversion optimization without limiting the user experience (UX). How the Exit Intent technology is optimally used.


25.10.19, Haydar Yüce

High-revenue phases are far more than just short-term sales increases. How online shops use phases of increased demand to grow sustainably.


11.10.19, Haydar Yüce

What happens when the solutions of two e-commerce providers complement each other perfectly? That’s right! Conversion increases and the customer journey is raised to a new level.


27.09.19, Haydar Yüce

Everybody’s upset about the Buzzword chaos. Why doesn’t it stop? As part of the branch, we take a look at ourself.


12.09.19, Haydar Yüce

We love our new office. For various reasons.


22.08.19, Harald Neuner

EU Directive PSD2: Conversion killer for online shops? Exit-Intent pop-ups and personalized emails from uptain as an effective measure against shopping cart abandoners.


16.08.19, Jan Loeper

myRobotcenter serves an exponentially growing international market with the “21st century living style”. With the help of uptain, the company was able to increase performance and reduce costs.


30.07.19, Harald Neuner

Shopping cart abandonment significantly reduces the customer value. However, this is not the only reason for focusing on the recovery of shopping cart abandonments.


15.07.19, Haydar Yüce

What the peak-end rule from psychology means for e-commerce and how online shops take advantage of the effects.


14.06.19, Haydar Yüce

Trust is elementary for the success of an online shop. The “Integrative Model of Organizational Trust” provides shop operators with a tool for a sustainable understanding of customer trust.


14.05.19, Haydar Yüce

On 7 May 2019 our long awaited OMR Side Event took place. In our freshly moved office we experienced an unforgettable evening with our guests.


17.04.19, Haydar Yüce

Easter is being commercialized and the trading is talking about a second Christmas. But despite this development, there is no reason for the critics to panic.


14.03.19, Julian Craemer

Too often there is the talk of a duel between human and machine. Let us say goodbye to this idea and look at the strengths of the alleged opponents in e-commerce.


02.01.19, Jan Loeper

Every shop visitor knows it: site operators try to communicate with customers in different ways. Nevertheless, such communication attempts often miss their target because they are perceived as annoyance factors.


03.11.18, Harald Neuner

Shopping cart abandons require a multi-dimensional view in order to develop the right understanding of it. Lost customers can only be regained successfully by taking into account all factors influencing the shopping abandonment.


20.06.18, Harald Neuner

What happens when a world event meets the uptain® ALGORITHM? The Success Story of 11Freunde Shops for the 2018 World Cup gives the answer.