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Read interesting articles in the areas of online marketing, e-commerce and AdTech.

22.08.19, Harald Neuner

EU Directive PSD2: Conversion killer for online shops? Exit-intent pop-ups and personalized emails from uptaining as an effective measure against shopping cart abandoners.

16.08.19, Jan Loeper

myRobotcenter serves as an exponentially growing international market with the "21st century living style". With the help of uptain, the company what to increase performance and reduce costs.


30.07.19, Harald Neuner

Shopping cart abandonment significantly reduces the customer value. However, this is not the only reason for focusing on the shopping cart abandonments.


15.07.19, Haydar Yüce

What the psychology-based peak-end rule for e-commerce means and how online stores take advantage of the effects.


14.06.19, Haydar Yüce

Trust is fundamental to the success of an online store. The "Integrative Model of Organizational Trust" gives shop operators a tool for a sustainable understanding of customer trust.


16.05.19, Haydar Yüce

On 7 May 2019 OMR Side Event took place. In our freshly moved office we experienced an unforgettable evening with our guests.


17.04.19, Haydar Yüce

Easter is being commercialized and is talking about a second Christmas. But despite this development, there is no reason for the critics to panic.


17.04.19, Julian Craemer

Too often there is the talk of a duel between human and machine. Let us say goodbye to this idea and look at the strengths of the alleged opponents in e-commerce.


17.04.19, Jan Loeper

Every shop visitor knows it: site operators try to communicate with customers in different ways. Nevertheless, such communication will often fail their target because they are perceived as annoyance factors.


17.04.19, Harald Neuner

Shopping cart abandons require a multi-dimensional view in order to develop the right understanding of it. Lost customers can only be considered successfully by taking account of all factors affecting the shopping abandonment.


17.04.19, Harald Neuner

What happens when a world event meets the upright® ALGORITHM? The Success Story of 11Friends Shops for the 2018 World Cup gives the answer.


17.04.19, Julian Craemer

Approximately 70% of those who buy items do not buy. This is often neglected. Search solutions are easy to implement and - with a positive Return on Advertising Spend (ROAS) - so cost-effective compared to other marketing measures.


17.04.19, Julian Craemer

No shop operator has to accept shopping cart abandonments just like that. With the right solutions, approx. 30% of shopping cart abandonments can be recovered automatically.


17.04.19, Jan Loeper

Not only a significant increase in sales argues for getting shopping abandoners back into the purchasing process. The recovery of abandoners results in short-, medium- and long-term benefits that pay attention to.


17.04.19, Jan Loeper

Shopping cart abandons are a topic that every shop owner deals with. Not surprisingly: approx. 70% of all shopping carts end in cart abandonment.


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