Customized communication generates 4% more sales
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studio-ausruestung.de studio-ausruestung.de is an online store for everything related to professional photography: from equipment for photo studios to the entire camera equipment, the store sells a variety of products from well-known manufacturers.
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Challenge When buying photo studio equipment, user needs are very individual. A discount offered does not always do the trick; many store visitors need individual support instead. Also, these are often not impulse purchases, but rather well-considered decisions. That's why the focus is on long-term customer loyalty.
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Approach studio-ausruestung.de has a large selection of products, some of which require explanation, and high shopping cart values. So here, more than ever, the performance of a customer advisor must be transferred from stationary retail to the digital world. Which users have which needs? What are they still missing in order to buy?
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Results With uptain, studio-ausruestung.de saves a double-digit number of abandoned shopping carts per month. The monthly increase in sales with uptain is 4%. The ROI with the use of the intelligent software is up to 3000%.
How studio-ausruestung.de benefits from uptain
Lengthy purchase decision
At studio-ausrüstung.de, professional photographers get their money’s worth and can choose from a wide range of products from top-class brands. That makes the decision difficult. In some cases, they need the individual support that otherwise only brick-and-mortar stores can offer. When it comes to difficult purchasing decisions, uptain comes into play. The algorithm uses various factors to identify a user’s needs. Does he need the discount that will persuade him to make the final purchase? Or do they need help from support on product features? What prevents them from completing the purchase when the shopping cart is full?
Exit-Intent Popups
Exit-intent popups from uptain can be played out according to rules defined by you. How much discount should and can be offered? 10% or 5€? From which shopping cart value and from which of your existing coupon code lists? The exit-intent popups can be adapted to your design in terms of color and to your rules in terms of content. The uptain-Algorithm® takes care of the rest and thus additional sales of more than 10T EUR can be generated for studio-ausruestung.de every month.
Bringing back purchase dropouts
If a customer starts a purchase process at studio-ausruestung.de but still leaves the store, an uptain abandonment mail is set up to bring him back into the purchase process. This way, studio-ausruestung.de has been able to save a high double-digit number of shopping carts left behind by potential new customers every month since using the uptain plugin. With a solid shopping cart value and the commission-based payment of the uptain plugin, a real increase in sales!
uptain for studio-ausruestung.de in a nutshell
- Playout of popups – individually adapted to the user
- Playing out popups with support offers at defined times of day
- Sending individualized abandonment mails
- Strict conformity with DSGVO
What does the use of uptain cost you?
In our price calculator you can easily calculate at which commission rates you can increase your sales with uptain. Risk-free and commission-based.
