E-Commerce Blog
The peak-end rule, which comes from psychology, gives answers to the question of memories: What do we remember when we think of an event or experience? The finding of the peak-end rule, according to which we especially remember high points and end points, has some consequences for ecommerce.
The EU Payment Directive PSD2 confronts online shops with new challenges. Online payments are to be more strongly protected by it. At the same time, numerous new error messages in credit card payments lead directly to shopping cart abandonment. So the current challenge is: How do online shops legally win…
