23% lowered purchase abandonment rate for fashion label
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BETTER RICH BETTER RICH is a fashion label for modern lifestyle. In the online store you can find women's and men's fashion for every day: cozy and stylish. Founded in 2010 in New York, the label is now successful across countries.
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Challenge Especially when shopping online in the fashion sector, store visitors are often more likely to be driven than to make targeted purchases. To ensure that shopping baskets are not only filled, but also that purchases are made, the right incentives are needed.
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Approach The targeted generation of newsletter subscriptions is intended to turn potential BETTER RICH customers into long-term fans of the brand. Individual discounts are used to convince hesitant store visitors to buy.
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Results Reduce the purchase abandonment rate by 23% while steadily expanding the newsletter pool. This way, targeted email marketing generates long-term fans and repeat buyers.
uptain for BETTER RICH
Turning customers into fans
BETTER RICH designs fashion that real fans can’t get enough of. Especially for companies that always offer new products or collections, a customer newsletter is a must. With uptain it is easy for BETTER RICH to increase the newsletter target group. Long-term fans of the label are collected via uptain’s unobtrusive yet concise newsletter popup. Did you know that the newsletter module of uptain is even free of charge for you? BETTER RICH thus gets a real added value without additional costs.
Decision Support with Exit-Intent Popups
Who hasn’t experienced it: when shopping for fashion online, many items that catch our eye quickly end up in the shopping cart. When we then see at the checkout what all has added up, it may make us hesitate and question the individual selected parts. In the most annoying case for the store operator, the decision-making process is so difficult that we even cancel the purchase. At BETTER RICH, uptain exit-intent popups ensure that customers are prevented from abandoning the purchase by displaying popups with discounts at the perfect time. The BETTER RICH team has defined the discounts themselves. The shopping cart value to which they are linked is also defined. In this way, BETTER RICH can optimally control when and at what cost it is worthwhile to prevent a customer from abandoning a purchase.
Bringing back cart abandoners
Sometimes nothing helps: despite having started the checkout, there are those indecisive online shoppers who simply close a tab despite having a full shopping cart. At BETTER RICH, uptain is able to bring back hundreds of shopping cart abandoners every month with abandonment emails. Almost 40% of the increase in sales that uptain generates for BETTER RICH is due to the smart abandonment emails.
uptain for BETTER RICH in a nutshell
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- Building long-term customer relationships through newsletter subscriptions
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- Showing popups to reluctant online shoppers
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- Sending individualized mailings to purchase abandoners
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- Data privacy compliance for every action
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The success story in a nutshell
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Successful Item Descriptions for Online Shops
Why do customers decide to place orders in a particular online shop? The decisive factor here is the motives for buying. So recognise the buying motives of your visitors and then fulfil the customer needs! We compile 7 central buying motives and show you how to stimulate them on the product page.
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Customer Loyalty: More Sustainability in E-Commerce
New customers are important for every company. But the greatest sales potential for online shops lies in customer loyalty, because: What good are new customers if I can't keep them in the long term? Find out now how you can skilfully bind once acquired customers to your online shop and profit from them in the long term.
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Measuring and Increasing Customer Lifetime Value in E-Commerce
Do you know the actual value of your customers? The Customer Lifetime Value is a key performance indicator that helps to measure the efficiency of your own marketing measures and to sustainably increase them on the basis of the evaluations. Learn how to use the Customer Lifetime Value in your online shop!
Why do customers decide to place orders in a particular online shop? The decisive factor here is the motives for buying. So recognise the buying motives of your visitors and then fulfil the customer needs! We compile 7 central buying motives and show you how to stimulate them on the product page.
To the Blog Post
New customers are important for every company. But the greatest sales potential for online shops lies in customer loyalty, because: What good are new customers if I can't keep them in the long term? Find out now how you can skilfully bind once acquired customers to your online shop and profit from them in the long term.
To the Blog Post
Do you know the actual value of your customers? The Customer Lifetime Value is a key performance indicator that helps to measure the efficiency of your own marketing measures and to sustainably increase them on the basis of the evaluations. Learn how to use the Customer Lifetime Value in your online shop!
To the Blog Post