Approximately 70% of filled shopping carts are abandoned. This high abandonment rate means missed sales for online merchants and in many cases even dissatisfied customers who do not return. Don't miss out on this sales potential!

To gain visibility with your target group and increase conversion, paid online advertising is essential. You can choose from various billing models for this. One of them is Cost per Mille or CPM for short: What does CPM mean, what are its advantages and disadvantages and for whom is it…

Today, a customer survey is one of your most important tools for measuring customer satisfaction, retaining your customers, but also for optimising your services or your online shop in a customer-oriented way and learning to better understand your target group. What other advantages does a customer survey have, how do…

Are you looking for a way to reach customers in a more targeted way, to provide them with current messages, to inform them about promotions, to promote new products or to remind them about events? With Web Push, you can get in touch with your target group in an immediate,…

The term direct marketing encompasses all forms of direct and personalised addressing and interaction with customers. Through individual messages, you reach your target group without detours by means of the measures. In times of information overload and high competitive pressure, direct marketing is of great importance. But what is direct…

A navigation bar ensures that customers can navigate smoothly through their online shop, thus ensuring a high conversion. In this article we tell you what an optimal navigation bar in the online shop can look like.

Existing customers are the be-all and end-all of an online shop. Existing customers like to shop with you, know and appreciate your products and trust your quality and service. However, existing customers do not remain existing customers by themselves. You need to take good care of them in order to…

Do you want more visitors who convert into customers? The so-called landing page is an effective tool with which you can direct users to a target page that is used exclusively to carry out a targeted action. As a stand-alone website, it supports your online shop in collecting leads, potential…

Which image encourages interested parties to buy? Which subject line do newsletter recipients really click on? With the A/B test, you no longer have to guess the answers, but can directly test which version resonates with a smaller group of your target customers in order to ultimately play out the…

Today, communication with customers takes place on different channels. For a consistent buying experience, you should exploit the possibilities of omnichannel marketing. We show you how to create a customer journey across devices and media with the right strategy.

Writing product texts, composing newsletters, creating blog posts, answering customer questions - for an all-round successful service in an online shop, a lot of content work has to be done. With the artificial intelligence Chat GPT, all of this should now be child's play. Is Chat GPT really the game…