Harald Neuner Online Marketing + Content
Harald Neuner is co-founder of “uptain”, the leading software solution for recovering shopping cart abandoners in the DACH region. He is particularly interested in providing small and medium-sized online shops with technologies that were previously only available to the big players in e-commerce. With “uptain”, he has been able to do just that.
Further articles by Harald Neuner
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GEO Optimization: 11 Tips Fact Checked for Online Stores
Schema markup, llms.txt, best lists: GEO advice is plentiful. We compared 11 tips with current studies. Three are supported, six partially, and two lack evidence. Find out what online stores should implement first.
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AI Product Search: How Your Store Stays Visible
More customers are searching for products through ChatGPT, Google AI Overviews and other AI systems instead of using traditional search. This guide uses current data to explain how AI systems select products, how GEO can make your online store visible in AI answers and how to measure AI-driven traffic.
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AI in Ecommerce: What Works and What Does Not
Almost every online retailer now uses AI somewhere, but far fewer can show what it changed. This overview goes through the six operational areas where AI is actually applied in a shop, names the data and process requirements behind each one, breaks down license, integration, and maintenance costs, and explains where to start depending on your size.