With the strategy of pull marketing, you offer your customers a solution to a specific problem at the right moment. Through the added value that prospects receive along the entire customer journey, they end up already buying a product with full conviction. How do you use pull marketing?
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With these 6 strategies of Push Marketing, you consciously encourage your target group to buy a product. Push Marketing opens up different ways to do this, which we will present to you in more detail in this article.
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A user visits your online shop and makes a purchase. The interested user converts to a customer in this case. This influences your conversion rate. The first step of any optimization is to define your conversion rate. Find out how to define your conversion rate in this blog post.
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With breadcrumb navigation you have the possibility to make it easier for your visitors and customers to find their way through your online shop and thus increase the user experience. What breadcrumb navigation is, what advantages you have with it and how to use it correctly, you will learn in…
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A user-friendly search function improves the interaction of your online shop with visitors and customers. However, it's not just a question of offering it, but of using it correctly. We'll show you how to fully exploit the potential of the search function and even increase your sales with it.
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You want to use the existing traffic optimally for your online shop? Since by far not every shop visitor is ready to buy, most of them leave you online shop. Take the opportunity and generate leads from the visitors who are not ready to buy.
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A/B testing is often used to determine design aspects of e-commerce websites. But you can also use it to test whether your pricing psychology strategies are effective. This gives you results that help you avoid shopping cart abandonment and increase sales.
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With a smart customer management in your online shop, targeted measures ensure that you improve customer orientation, increase customer satisfaction, and ultimately create long-term customer loyalty. We present the most important success factors.
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With effective email marketing, you generate traffic, strengthen customer relationships, acquire new customers and bring shopping cart abandoners back to the checkout. With the conversion rate, you can measure the success of your marketing measures and optimise them in a targeted manner. We show you how!
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The goal of a website is to convert prospects to customers, to make a purchase or other action. The so-called macro conversion is usually preceded by many small micro conversions. If you keep an eye on these, you can make targeted optimizations. But what exactly is a micro conversion?
