With effective email marketing, you generate traffic, strengthen customer relationships, acquire new customers and bring shopping cart abandoners back to the checkout. With the conversion rate, you can measure the success of your marketing measures and optimise them in a targeted manner. We show you how!

The goal of a website is to convert prospects to customers, to make a purchase or other action. The so-called macro conversion is usually preceded by many small micro conversions. If you keep an eye on these, you can make targeted optimizations. But what exactly is a micro conversion?

A product comparison table is a valuable tool for any e-commerce website. It provides customers with useful information that simplifies the decision-making process and thus conversions. Follow these recommendations to create effective comparison tables.

Charm pricing is a widely used pricing strategy that many are familiar with. Because it successfully adapts to persuade consumers to make a purchase, it can be applied to a variety of product categories with outstanding results. Learn how to cash in on the benefits of charm pricing.

Through detailed analysis of influential marketing data and performance indicators, an effective dynamic pricing strategy can be created to maximize your company's profitability and meet your customers' expectations by generating revenue that guarantees short- and long-term results.

Exit intent overlays can be the key to personalizing your online shop and providing your customers with an optimized shopping experience. We give you tips on how to successfully implement exit intent overlay personalization in e-commerce.

A visitor browses through your online shop and finds exactly what he was looking for. After he has put everything in the shopping cart, he is now on his way to the checkout. And suddenly, the potential customer turns into a shopping cart abandoner. What happened?

Double opt-in emails offer many opportunities for personalization that enhance the user experience. The application of these tools is highly advisable as the benefits of double opt-in emails help you to take your business to the next level and achieve unparalleled results.

Today's customers not only appreciate a large product selection, but also want to be able to freely choose their payment options. This article explains why it is important for online merchants to offer the most common payment options and why this has an impact on the conversion rate.