Approximately 70% of filled shopping carts are abandoned. This high abandonment rate means missed sales for online merchants and in many cases even dissatisfied customers who do not return. Don't miss out on this sales potential!

With breadcrumb navigation you have the possibility to make it easier for your visitors and customers to find their way through your online shop and thus increase the user experience. What breadcrumb navigation is, what advantages you have with it and how to use it correctly, you will learn in…

A user-friendly search function improves the interaction of your online shop with visitors and customers. However, it's not just a question of offering it, but of using it correctly. We'll show you how to fully exploit the potential of the search function and even increase your sales with it.

You want to use the existing traffic optimally for your online shop? Since by far not every shop visitor is ready to buy, most of them leave you online shop. Take the opportunity and generate leads from the visitors who are not ready to buy.

A/B testing is often used to determine design aspects of e-commerce websites. But you can also use it to test whether your pricing psychology strategies are effective. This gives you results that help you avoid shopping cart abandonment and increase sales.

With a smart customer management in your online shop, targeted measures ensure that you improve customer orientation, increase customer satisfaction, and ultimately create long-term customer loyalty. We present the most important success factors.

The goal of a website is to convert prospects to customers, to make a purchase or other action. The so-called macro conversion is usually preceded by many small micro conversions. If you keep an eye on these, you can make targeted optimizations. But what exactly is a micro conversion?

A product comparison table is a valuable tool for any e-commerce website. It provides customers with useful information that simplifies the decision-making process and thus conversions. Follow these recommendations to create effective comparison tables.

Charm pricing is a widely used pricing strategy that many are familiar with. Because it successfully adapts to persuade consumers to make a purchase, it can be applied to a variety of product categories with outstanding results. Learn how to cash in on the benefits of charm pricing.

Through detailed analysis of influential marketing data and performance indicators, an effective dynamic pricing strategy can be created to maximize your company's profitability and meet your customers' expectations by generating revenue that guarantees short- and long-term results.

Exit intent overlays can be the key to personalizing your online shop and providing your customers with an optimized shopping experience. We give you tips on how to successfully implement exit intent overlay personalization in e-commerce.