Newsletters are an effective and inexpensive way for companies to directly address target groups. The advantages are obvious: recipients can be easily segmented, the address can be personalised and a campaign can be easily scaled. The content can be designed flexibly and, for example, inform about new products, offers or discounts. So today they should occupy a central place in any holistic online marketing. But how do you generate quality newsletter subscribers? It’s simple: with newsletter popups! Learn how to use newsletter popups to fill the email list for your newsletter.
Use potentials correctly
To achieve a large reach with a newsletter, companies need an email list with recipients. The question is how to build such a list in a targeted way. This is where newsletter popups come into play, which we will look at in more detail below. Great potential, which, however, needs to be used correctly so that you can gain quality newsletter sign-ups with the help of popups.
Advantages Of Newsletter Popups
Newsletters continue to enjoy a high level of acceptance among customers: 37% of users say they were inspired by a newsletter before their last purchase and use it as an important source of information. 33% see newsletters as useful to weigh up offers. 15% even use the newsletter to complete the purchase.
Integrating a newsletter sign-up form as a popup offers online retailers a promising way to draw attention to the newsletter that might not be found in other circumstances. Because the newsletter popup appears unexpectedly, it automatically draws attention. A popup also requires an active action by the user (clicking away or opting in), so interaction is certain as long as the user is not using an adblocker.
For a popup to convert, the presentation, content and timing must be aligned. This is the only way to achieve the goal of attracting quality newsletter subscribers. Otherwise, it can quickly happen that the dialogue boxes become a disruptive factor and visitors leave the page annoyed.
How Do You Embed Newsletter Popup?
One of the biggest challenges in designing and integrating newsletter sign-up forms is getting the visitor to interact. We are confronted with popups on almost every web page as we browse daily. Therefore, it is important that the newsletter popup generates attention on the one hand, but on the other hand does not disturb and offers added value. The popup must therefore:
- provide benefits for the visitor
- be appealing and target group oriented
- appear at the right time
Newsletter Popups With Benefits
Newsletter popups can be combined with special incentives for the visitor. In this way, users receive a further incentive to sign up for the newsletter via the newsletter form. Some examples of such incentives can be:
- Vouchers: Customers receive a “reward” for subscribing in the form of a voucher code.
- Exclusivity With Memberships: Subscription to the newsletter can be linked to a membership that offers special benefits. An example would be early pre-sale access.
- FOMO (Fear of Missing): The fear of missing out is a high motivation to sign up or register for something. For example, only newsletter subscribers receive the latest information on discount promotions.
Visual Design for Newsletter Registration Forms
The appearance of the newsletter popup should meet the demands of the target group, appear authentic via the corporate design and appeal to the emotions. Above all, visual elements offer the best chances for increased attention. As a rule, these are more effective because they can be grasped quickly and appeal to the emotions.
Text content should be kept short and concise. It is important that the visitor knows what to do and what to expect. Above all, the reference to free registration via the newsletter registration form creates trust. This should also be designed in such a way that only the most necessary data such as e-mail address and name are requested.
In our blogpost Successful Newsletter Marketing and the GDPR in Harmony, we took a deeper look at this topic.
Right Timing For Newsletter Popups
Decisive for the success of a newsletter popup with a registration form is the right timing. As mentioned above, there are different trigger mechanisms for popups. To avoid popups being a nuisance, we recommend using either the mouse-out trigger or the trigger by engagement. In this way, you ensure that the visitor is not disturbed while shopping and eventually leaves the page.
To further avoid the annoyance factor, segmentation is important so that the newsletter popup is not displayed again to those visitors who have already signed up for the newsletter. This can quickly lead to annoyance.
Intelligent popup tools for more efficiency
Intelligent popup tools are an effective solution for targeting newsletter subscribers at the right time and increasing the conversion rate. Our conversion tool works with an algorithm that recognises, for example, when visitors are undecided or not yet ready to buy.
Customer needs are determined through intelligent data processing. The tool then plays out situationally appropriate incentives in combination with the newsletter form. Depending on the situation, the newsletter popup tool differentiates whether it uses a discount code or the Fear of Missing Out effect, for example.
With the integration of uptain, all design requirements, the optimisation for the mobile version and the GDPR conformity with a double opt-in procedure are already guaranteed.
Newsletter Popups Work Well!
Our experience and the feedback from customers show that more newsletter subscribers can be gained with the help of newsletter popups. In doing so, one should provide the customer with an advantage, take the design into account and, above all, find the right time. An intelligent software like the one at uptain supports online merchants in these steps and takes away the extra work, so that everyone can benefit from the advantages of the newsletter popup.
Successful Newsletter Marketing in compliance with the GDPR
Newsletters are still one of the most successful advertising tools. However, some legal aspects need to be noted here: Since email addresses are counted as personal data, the GDPR applies to the generation of newsletter subscribers. Find out how successful newsletter marketing complies with the GDPR.
How Online Shops successfully generate Newsletter Subscribers
Convert unknown visitors into known newsletter subscribers and ultimately paying customers: The acquisition of qualitative newsletter subscribers is a profitable business for online shops, because newsletters are ideal for convincing undecided visitors to buy from your online shop in the long term. We show you how to generate these valuable subscribers.
Exit Intent Popups: More Conversions for Online Shops
Exit Intent Popups are the tool of choice when it comes to onsite conversion optimisation without affecting the user experience (UX). The reason for this is the user friendly mouse-out trigger. Find out what you can use Exit Intent Popups for in online shops - both on desktop and mobile devices.
Newsletters are still one of the most successful advertising tools. However, some legal aspects need to be noted here: Since email addresses are counted as personal data, the GDPR applies to the generation of newsletter subscribers. Find out how successful newsletter marketing complies with the GDPR.To the Blog Post
Convert unknown visitors into known newsletter subscribers and ultimately paying customers: The acquisition of qualitative newsletter subscribers is a profitable business for online shops, because newsletters are ideal for convincing undecided visitors to buy from your online shop in the long term. We show you how to generate these valuable subscribers.To the Blog Post
Exit Intent Popups are the tool of choice when it comes to onsite conversion optimisation without affecting the user experience (UX). The reason for this is the user friendly mouse-out trigger. Find out what you can use Exit Intent Popups for in online shops - both on desktop and mobile devices.To the Blog Post