DeinDesign boosts new Customer Acquisition by +15%

About DeinDesign

“Choose the design of the things that surround you every day.” DeinDesign has been implementing this concept in its online shop since 2006. Whether smartphone, laptop or console: customers can choose and create their individually preferred design with the help of cases, bags and design foils for over 3000 different devices. The company has received several awards, among others for its innovative business model.

Challenge

The demand for cases, bags and customisation options for everyday electronic devices remains constantly high. After all, we want to protect our valuable devices and present them well. The traffic on DeinDesign’s website is correspondingly high. Through marketing campaigns in the fields of SEA, Facebook, affiliate as well as TV, the company generates attention and thus traffic to the online shop.

The aim is to convince the undecided visitors to buy in the performance marketing sense – without being pushy. A special focus here is on winning new customers, as these quickly become existing customers.

Vouchers should be used for this purpose. However, these should only appear if the voucher is actually the last instrument to convince the visitor. In this way, DeinDesign wants to prevent the company from missing out on sales by randomly distributing vouchers.

• Convince undecided visitors
• Generate new customers
• Focused voucher marketing
• Non-intrusive solutions
• Measurability and transparency

Approach

In order to convince undecided visitors to make a purchase, DeinDesign uses voucher popups. In this way, the company focuses on visitors who are highly price-sensitive.

1. Targeted display with the uptain® ALGORITHM

DeinDesign decides to focus on price-sensitive visitors. With the help of individual vouchers, they can be convinced to make a purchase particularly quickly and in a resource-saving way.

The uptain® ALGORITHM recognises whether the individual visitor is highly price-sensitive or not. For this purpose, the algorithm uses data such as referrer, user behaviour and device. If, for example, a visitor comes to the online shop from a price comparison site, this indicates an existing price sensitivity.

By calculating the price sensitivity of each individual visitor, the uptain® ALGORITHM minimises the error rate. Thus, only those visitors receive a voucher who show a corresponding need. In this way, DeinDesign uses vouchers profitably.

2. Non-intrusive approach thanks to Exit-Intent technology

To avoid disturbing the customer’s shopping experience, uptain uses Exit-Intent technology. It triggers the popup only when the visitor wants to leave the website.

With the help of the Exit-Intent technology, DeinDesign also makes sure that only shopping cart abandoners receive a voucher. There is a simple reason for this: even the one or other price-sensitive visitor will place the order without a voucher. Since Exit-Intent Popups are only triggered when the visitor leaves the website, the voucher display is even more targeted and profitable.

3. Increased effectiveness with the help of personalised communication

To increase the effectiveness of the voucher popups, DeinDesign opts to let the uptain® ALGORITHM decide on the customer approach and tonality. This builds a more personal relationship between the recipient and the online shop. The result is stronger customer loyalty and increased effectiveness of the voucher popups.

Should the recipient be addressed in a formal or informal manner? Does the visitor prefer a cordial, businesslike or rather hip tone? This depends, among other things, on customer characteristics such as online shopping experience, age and other socio-demographic characteristics. The uptain® ALGORITHM determines these customer characteristics with the help of different data. For example, a t-online email address is more likely to indicate a higher age than a Gmail email address.

4. Measurability and transparency in the Live Dashboard

Since DeinDesign uses uptain primarily for the purpose of performance marketing, the company attaches great importance to measurability and transparency.

In the dashboard, the company has the possibility to measure success live and transfer it to any software with the help of our API interface. Numerous data such as the date and time of the recovery, shopping cart value, order number and email address are available for this purpose.

uptain® ALGORITHM x DeinDesign

The uptain® ALGORITHM recognises how price-sensitive the visitor is on the basis of different data and offers him an individual voucher in case of a shopping cart abandonment.

Kiyan is in the first semester of his business studies and got the new IPhone 13 from his parents for Christmas. He puts his SIM card inside the new smartphone and installs his favourite browser, Google Chrome. Before he takes the smartphone out, he really wants to buy a case – preferably something that none of his fellow students own.

From a price comparison site, Kiyan gets to DeinDesign’s online shop. He clicks through the categories and chooses the cheapest alternative – a case made of silicone. Fascinated by the many motifs, he spends a long time trying out different designs for the cover. When he finds the right motif, he puts the cover in the shopping cart. After some back and forth, he decides to return to the price comparison site and look for more offers.

When he opens a new tab, a popup appears offering him a 10% discount. He copies the individual code and tries out the same motif on a higher quality cover. Thanks to the 10% discount, Kiyan not only continues shopping but buys a more expensive product and fittings.

Results

With uptain, DeinDesign meets its performance marketing requirements. In addition to the significant increase in new customer acquisition and the long-term increase in existing customers, the company uses uptain to measure the performance and effectively analyse the online shop.