The Futura Shop generates a high 4-digit Turnover per month through uptain

About Futura-Shop

Futura GmbH was founded in 2003 as a family business and has always focused on the development and distribution of highly innovative, digital as well as green products for pest control. The Futura-Shop has a wide range of pest control and hygiene products that are low-chemical and sustainably produced.

Challenge

Users who visit the Futura-Shop have an urgent problem: a pest infestation in their house or garden. They want a quick solution and thus do not have the time or interest to inform themselves about the best supplier and the most sustainable products.

So far, the Bounce Rate has been quite high. Because of the acute situation of a pest infestation, there is an increasing tendency to buy pest control products at the nearest DIY store and thus to use them immediately. Therefore, it is important to convince the shopping cart abandoners as best as possible to buy online.

• Visitors in a hurry who need a quick solution
• Relatively high Bounce Rate
• Strong stationary competition

Approach

The Futura-Shop overcomes a large part of these challenges by optimising the user experience: fast and easy shipping as well as easy-to-understand product descriptions and high-quality product images give many visitors enough incentive to place the order – even those in a hurry.

As the company has identified further potential among the more price-sensitive visitors, it decides to convey incentives tailored to them. With uptain, the Futura-Shop wins back price-sensitive customers by targeting discounts to them.

1. Focus on price-sensitive customers

In order to convince the price-sensitive visitors and offer them a further advantage compared to the stationary competition, the Futura Shop decides to offer discounts to the corresponding segment. These discounts are communicated to the price-sensitive shopping cart abandoners via Exit-Intent Popups as well as Emails.

Only those visitors who actually abandon the shopping cart for price-sensitive reasons receive the discounts. In this way, the company ensures that it does not miss out on revenues due to randomly distributed discount codes. Accordingly, the service variant of Exit-Intent Popups and Emails are deactivated.

2. Use of discounts

The Futura-Shop decides on discounts in different gradations and values. The value and thus the attractiveness of the discount offered depends on the value of the shopping cart. From a previously defined shopping cart value, the discount increases gradually to make it more likely that potential customers with a higher shopping cart value will convert.

With a higher shopping basket value, the abandoner receives the discount in €, while abandoners with a lower shopping cart value receive discounts in %. In this way, the online shop makes the discount more attractive to all recipients, while ensuring that the use of discount codes is made as profitable as possible.

3. Convince with personalised communication

The Futura-Shop uses the diversity of the customers to personalise the distribution of discounts. Therefore, the online shop not only plays out different discounts, but also tailors the communication to the customer. This builds a relationship of trust with the discount recipients.

The Futura-Shop decides that the uptain® ALGORITHM should determine how to communicate with the shopping cart abandoners. Using intelligent data processing, the algorithm calculates whether the recipient prefers a matter-of-fact, cordial, serious or hip tone. The personalised communication now selected increases the probability of a successful order. Learn more about the uptain® ALGORITHM.

Results

With uptain, the Futura Shop manages to offer its price-sensitive visitors further advantages over the stationary competition without having to fear revenue losses due to randomly distributed discounts.