Greenbox recovers an average of 40% of abandoned cart volume

About Greenbox

With biologischverpacken.de, Greenbox operates a shop for sustainable packaging solutions. Many customers buy in a business context. As a result, the purchase processes differ significantly from classic private online purchases.

Orders are often not placed spontaneously. Products are reviewed, quantities are calculated, prices are compared, and decisions are coordinated internally. This is exactly how cart abandonment occurs, even when there is concrete demand.

Even in B2B, customers often do not buy immediately. Many place products in the cart, continue reviewing internally, or compare alternatives and lose sight of the purchase process they had started. With uptain, we automatically pick up these open purchase processes again. The abandoned cart emails help us recover substantial cart volume and bring customers back to the shop in a targeted way.

Anna Kniese, Head of Sales, Greenbox GmbH & Co KG

What was the challenge?

Cart abandonment is not only a B2C topic. In B2B in particular, an abandoned cart can be especially valuable because order quantities and cart values are often higher.

Greenbox shows exactly this potential. Over the last one and a half years, the uptain dashboard showed that cart volume in the six figure range had accumulated. This refers to the value of filled carts where the purchase process was started but not completed.

For Greenbox, it is therefore essential to address visitors with existing purchase interest in a targeted way. The abandoned cart emails from uptain address exactly this point: They remind customers of the specific cart, automatically pick up open purchase processes again, and help turn abandoned cart volume into additional orders.

Approach

Greenbox chose the trigger emails from uptain, which can be easily integrated into the shop through the Shopware plugin. Decisive factors were the ability to automatically detect purchase abandonment, address cart abandoners appropriately, make the resulting recoveries transparent in the dashboard, and use the performance based pricing model, where costs only arise when additional revenue is verifiably generated.

The solution addresses the point where revenue potential is often lost in B2B: customers who have already placed specific products in the cart but do not initially complete the purchase. The abandoned cart email connects directly to the open cart and picks up the purchase process again at the right time.

Summary

• Setup and integration: Greenbox uses the Shopware shop system. uptain is available for Shopware 5 and Shopware 6 and can be integrated into the shop system via plugin.
• Solution used: Greenbox uses abandoned cart emails from uptain to automatically recover customers after cart abandonment.
• Detect cart abandoners and address them appropriately: uptain registers when a user has placed products in the cart and abandoned the purchase process. The subsequent abandoned cart email does not simply remind the customer of the shop in general, but connects directly to the specific cart.
• Personalized communication: The uptain® ALGORITHMUS takes relevant characteristics of the abandonment into account and delivers an appropriate message. Not every cart abandoner receives the same message.
• B2B relevance: Especially with business customers, abandonment often does not mean lost interest. Quantities are often reviewed, prices compared, or orders coordinated internally.
• Live transparency: The results are visible in the uptain dashboard: which cart volume was addressed and which recoveries resulted from it.

Why abandoned cart emails work in B2B

B2B purchase decisions often take longer. Customers compare products, review delivery terms, obtain approvals, or coordinate orders internally. An abandoned cart therefore does not automatically mean lost interest.

This is exactly where abandoned cart emails come in. They remind customers of the specific need and make it easy to continue the purchase they had already started. For shops like Greenbox, this is especially valuable because already qualified demand is reactivated.

Conclusion

Looking at the past 18 months, Greenbox has consistently recovered an average of around 40% of abandoned cart volume. The revenue recovered through uptain’s Abandoned Cart Emails is in the high four figure range per month.

This case demonstrates that business customers also abandon purchases despite having a specific need. Abandoned Cart Emails are therefore an effective way to convert existing purchase intent into revenue in B2B.

Frequently asked questions

Why did Greenbox choose uptain?

Decisive factors were the simple integration through Shopware, the automatic detection of purchase abandonment, the personalized communication with cart abandoners, transparency in the dashboard, and the performance based pricing model.

Which uptain solution does Greenbox use?

Greenbox uses abandoned cart emails from uptain. They address users who have placed specific products in the cart but did not initially complete the purchase.

Why are abandoned cart emails relevant in B2B?

In B2B, purchase decisions often take longer. Products are reviewed, quantities are calculated, prices are compared, and decisions are coordinated internally. Cart abandonment therefore does not automatically mean lost interest.

What results does Greenbox achieve with uptain?

Looking at the last one and a half years, Greenbox continuously recovers an average of around 40 percent of abandoned cart volume. This creates additional monthly revenue in the high four figure range.

How are the results made visible?

The results are visible in the uptain dashboard. It shows which cart volume was addressed and which recoveries resulted from it.