Wacholder Express doubles orders without extra effort

About Wacholder Express

The name says it all: the juniper berry as the flavour source of gin is the eponym of the online shop. With 1500 different gins, many different tonics and numerous other spirits, Wacholder Express is the first contact point for all gin enthusiasts. As a meanwhile established spirits online shop, Wacholder Express also offers its customers all kinds of supplies: from glasses and bar supplies to tasting boxes for beginners.

Challenge

As owners of two long-established Munich bars, the entrepreneurs know the different needs of their customers all too well and want to keep this personal passion alive in their online shop.

Since 2017, Wacholder Express has been constantly expanding its product range. By now, the online shop not only has 1500 different gins on offer, but also other spirits. The goal is to further strengthen its position among the leading spirits online shops through a leap in growth. This is why it is important to convert the existing traffic and at the same time further bind the existing customers to the online shop. Solutions should at best be easy to integrate and run discreetly in the background.

• Winning new customers
• Maintaining and building up existing customers
• Easy integration

Approach

For the forced leap in growth, the traffic must be converted into as many new customers as possible while at the same time maintaining the existing customers. With uptain, Wacholder Express decided for a strategic conversion tool that is up to its challenges by optimising the conversion rate while running unobtrusively in the background.

1. Winning new customers

Traffic is converted into new customers by intelligent exit-intent popups that are displayed shortly before the visitor leaves the website. In this way, Wacholder Express ensures that no visitor is bothered with annoying popups that appear in the middle of the purchase process. The exit-intent popups are tailored to those visitors who are ready to buy and just want to be convinced. Contentwise, they are thus customised to the users’ needs. If the visitor is price-sensitive, he receives a voucher code. If he oder she is more in need of service, a service offer will appear.

2. Maintaining existing customers

However, the focus on new customers should not lead to the neglect of existing customers, who usually bring in the most revenue. Random voucher codes are not suitable at this point and often only frustrate existing customers. With abandoned cart emails, Wacholder Express offers its existing customers an exclusive service only they get. Whether a simple shopping cart reminder, targeted instead of random vouchers or other service offers: Wacholder Express scores highly among its existing customers with a personal and service-oriented contact approach. After all, when it comes to existing customers, it’s all about keeping them loyal to the company through good and consistent service.

3. Optimise resources

The multichannel approach with two established stationary bars in Munich and an online shop is connected with questions of resource optimisation, especially in regard to the resource time. For this reason, a technically flawless solution with a fast integration function was sought. Within a few minutes, Wacholder Express integrated uptain with the help of a plugin – without additional design and IT knowledge. Once the rules have been set, uptain runs in the background without the use of further resources.

4. Customer-centred contacting

Online and offline, customers want to make their purchases without annoying interactions. The entrepreneurs know this because of their Munich bars. Just as the barkeeper responds to the wishes of the guests, the tool must also identify the wishes. While many customers know what they want and specifically search for products, beginners in particular are unsure. It is exactly these ready-to-buy but uncertain customers who need attention. A discreet approach ensures that the user experience is not restricted. With personalised content, the uptain® ALGORITHM helps the online shop to specifically support customers in completing their purchase – whether with exit-intent popups or abandoned cart emails.

Results

After quick activation within a few minutes, uptain was ready for use in Wacholder Express. The targeted use of vouchers and success-based commission kept costs low. The results were already visible after a short time: