Digital customer communication is an important part of the user experience and provides great potential for satisfying customer needs and convincing customers of one's own brand. We bring together 6 ideas that online shops can use to improve their customer communication and thus win the loyalty of their customers.

Mobile Commerce continues to grow rapidly: More and more customers are using mobile devices to make their online purchases. All the more important it is to upgrade your own online shop for Mobile Commerce as quickly as possible. With our 7 tips for success, you won't miss out on mobile…

Newsletters are still one of the most successful advertising tools. However, some legal aspects need to be noted here: Since email addresses are counted as personal data, the GDPR applies to the generation of newsletter subscribers. Find out how successful newsletter marketing complies with the GDPR.

There is significant untapped sales potential for your online shop in the shopping basket. Use these existing potentials and increase the shopping basket value. The fact that these optimisations pay off in the long term is directly reflected in the increase in turnover and profit. We show you the best…

New customers are important for every company. But the greatest sales potential for online shops lies in customer loyalty, because: What good are new customers if I can't keep them in the long term? Find out now how you can skilfully bind once acquired customers to your online shop and…

Mastering the challenges of digitalisation means first and foremost rethinking. When it comes to customer centricity, small and medium-sized online shops in particular still have a hard time. But it is clear: customer centricity must also be digitalised - no matter how big the online shop is. We show you…

E-commerce is experiencing a rapid upswing worldwide. Anyone planning to internationalise an online shop has a good chance - but only with the right planning. Find out in which countries you have the best chances and which technical requirements must be met for international online shops.

The right mix of Payment Methods prevents cart abandonments: Around 16% of customers abandon a purchase if they do not find the Payment Method they prefer. Which Payment Methods must online merchants offer their customers? What do customers want? We start the comparison: Standard Payment vs. Quick Payment.

Why do shop visitors decide to place orders in certain online shops? If you know the buying motives of your customers, you can set targeted incentives to significantly increase sales and thus turnover. We show you which rational and emotional buying motives exist and how you can awaken them.