Mastering the challenges of digitalisation means first and foremost rethinking. When it comes to customer centricity, small and medium-sized online shops in particular still have a hard time. But it is clear: customer centricity must also be digitalised - no matter how big the online shop is. We show you…

E-commerce is experiencing a rapid upswing worldwide. Anyone planning to internationalise an online shop has a good chance - but only with the right planning. Find out in which countries you have the best chances and which technical requirements must be met for international online shops.

The right mix of Payment Methods prevents cart abandonments: Around 16% of customers abandon a purchase if they do not find the Payment Method they prefer. Which Payment Methods must online merchants offer their customers? What do customers want? We start the comparison: Standard Payment vs. Quick Payment.

Why do shop visitors decide to place orders in certain online shops? If you know the buying motives of your customers, you can set targeted incentives to significantly increase sales and thus turnover. We show you which rational and emotional buying motives exist and how you can awaken them.

More customers, increasing orders and higher sales: Conversion Rate Optimisation has a huge impact on the success of your online shop. But what is the key figure about the KPI? How do you use it in E-commerce? And above all: How do you increase the Conversion Rate? Take a look…

Social proof in e-commerce: The psychological phenomenon explains how people orientate themselves on the behaviour of other people and rely on their opinions and ratings. Online retailers have a variety of options to build up social proof in their own online shop and thereby encourage more visitors to buy.

Why do customers decide to place orders in a particular online shop? The decisive factor here is the motives for buying. So recognise the buying motives of your visitors and then fulfil the customer needs! We compile 7 central buying motives and show you how to stimulate them on the…

Sales in online shops can only be increased if the customer's needs have first been awakened. This first phase of the conversion funnel is called "awareness". For online shops, the Awareness phase is about generating attention and needs in the customers in order for them to make a purchase. Learn…

Are you looking for more ways to increase sales - without having to turn your entire online shop upside down? As long as the right measures sustainably increase sales and ensure strong customer loyalty, there are no limits to your creativity. We show you how to increase your sales without…