Why do shop visitors decide to place orders in certain online shops? If you know the buying motives of your customers, you can set targeted incentives to significantly increase sales and thus turnover. We show you which rational and emotional buying motives exist and how you can awaken them.

More customers, increasing orders and higher sales: Conversion Rate Optimisation has a huge impact on the success of your online shop. But what is the key figure about the KPI? How do you use it in E-commerce? And above all: How do you increase the Conversion Rate? Take a look…

Social proof in e-commerce: The psychological phenomenon explains how people orientate themselves on the behaviour of other people and rely on their opinions and ratings. Online retailers have a variety of options to build up social proof in their own online shop and thereby encourage more visitors to buy.

Why do customers decide to place orders in a particular online shop? The decisive factor here is the motives for buying. So recognise the buying motives of your visitors and then fulfil the customer needs! We compile 7 central buying motives and show you how to stimulate them on the…

Sales in online shops can only be increased if the customer's needs have first been awakened. This first phase of the conversion funnel is called "awareness". For online shops, the Awareness phase is about generating attention and needs in the customers in order for them to make a purchase. Learn…

Are you looking for more ways to increase sales - without having to turn your entire online shop upside down? As long as the right measures sustainably increase sales and ensure strong customer loyalty, there are no limits to your creativity. We show you how to increase your sales without…

Business-to-business relationships have some special features in many respects, because purchase relationships between two companies run differently in practice than those between companies and end consumers. Accordingly, the measures for conversion rate optimisation also differ greatly in B2B.

You want to optimise the conversion rate of an online shop, but don't want to do anything wrong? When it comes to well-intentioned conversion rate optimisation, mistakes can quickly occur. Find out which stumbling blocks you should be aware of and how to avoid them so that nothing stands in…

Anyone who has a successful online shop converts the existing traffic into customers. The obvious conclusion: the higher the traffic, the better for sales. But only when the conversion rate is good can an online shop be sustainably successful in the long term. We show when and how the conversion…