Sales in online shops can only be increased if the customer's needs have first been awakened. This first phase of the conversion funnel is called "awareness". For online shops, the Awareness phase is about generating attention and needs in the customers in order for them to make a purchase. Learn…

Are you looking for more ways to increase sales - without having to turn your entire online shop upside down? As long as the right measures sustainably increase sales and ensure strong customer loyalty, there are no limits to your creativity. We show you how to increase your sales without…

Business-to-business relationships have some special features in many respects, because purchase relationships between two companies run differently in practice than those between companies and end consumers. Accordingly, the measures for conversion rate optimisation also differ greatly in B2B.

You want to optimise the conversion rate of an online shop, but don't want to do anything wrong? When it comes to well-intentioned conversion rate optimisation, mistakes can quickly occur. Find out which stumbling blocks you should be aware of and how to avoid them so that nothing stands in…

Anyone who has a successful online shop converts the existing traffic into customers. The obvious conclusion: the higher the traffic, the better for sales. But only when the conversion rate is good can an online shop be sustainably successful in the long term. We show when and how the conversion…

Email Marketing is essential for successful online shops today. Used correctly, Email Marketing not only increases customer satisfaction, but also existing customers. The various, cost-effective and sales-increasing possibilities of Email Marketing make it particularly interesting for online merchants.

What is actually a good Conversion Rate? The industry comparison of the Conversion Rate offers a first reference point. Nevertheless, it is not always appropriate, because there are also strong differences within the industries.

The checkout takes a special role: It is the key step in the buying process and should therefore be designed with careful consideration. Online shops can reduce this last barrier before the purchase by implementing suitable optimisation measures. With these 10 tips, you can optimise your checkout process so that…

The Email after a Shopping Cart Abandonment is an effective way for online merchants to reduce the abandonment rate and build strong customer loyalty at the same time. But for good reason, many online merchants have unanswered questions regarding the structure, content and layout of the Emails. Find out how…