Business-to-business relationships have some special features in many respects, because purchase relationships between two companies run differently in practice than those between companies and end consumers. Accordingly, the measures for conversion rate optimisation also differ greatly in B2B.
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You want to optimise the conversion rate of an online shop, but don't want to do anything wrong? When it comes to well-intentioned conversion rate optimisation, mistakes can quickly occur. Find out which stumbling blocks you should be aware of and how to avoid them so that nothing stands in…
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Anyone who has a successful online shop converts the existing traffic into customers. The obvious conclusion: the higher the traffic, the better for sales. But only when the conversion rate is good can an online shop be sustainably successful in the long term. We show when and how the conversion…
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Email Marketing is essential for successful online shops today. Used correctly, Email Marketing not only increases customer satisfaction, but also existing customers. The various, cost-effective and sales-increasing possibilities of Email Marketing make it particularly interesting for online merchants.
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What is actually a good Conversion Rate? The industry comparison of the Conversion Rate offers a first reference point. Nevertheless, it is not always appropriate, because there are also strong differences within the industries.
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The checkout takes a special role: It is the key step in the buying process and should therefore be designed with careful consideration. Online shops can reduce this last barrier before the purchase by implementing suitable optimisation measures. With these 10 tips, you can optimise your checkout process so that…
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The Email after a Shopping Cart Abandonment is an effective way for online merchants to reduce the abandonment rate and build strong customer loyalty at the same time. But for good reason, many online merchants have unanswered questions regarding the structure, content and layout of the Emails. Find out how…
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How are SME online merchants doing during the Corona Crisis? We asked four online merchants from a wide range of industries about their experiences. The answers are different: from the restraint in the fashion industry to the collapse in demand for event supplies to the doubling of orders for e-cigarettes.
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We hear it from all sides: Smartphones are changing buying behaviour in ecommerce. The growing importance of mobile commerce also raises some questions regarding conversion optimisation: Why do mobile users leave the shopping cart without completing the order? We analyse mobile buying behaviour and offer solutions.
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Ecommerce is not spared the effects of the Corona Crisis. While some online shops have to deal with high traffic, others are facing economic challenges. Online shops should react agile to the current situation in order to gain new customers and keep them loyal even in this crisis situation.
