As an online retailer, you must always match supply and demand in your online shop to your target group. The design of the product range plays a central role in this. If you want to position yourself clearly with your offer, the assortment policy helps you to make the right…

What the salesperson is in bricks-and-mortar retail, content is in your online shop. With well thought-out, creative and sophisticated content marketing, you create a shopping journey that is in no way inferior to a "real" shopping experience. In this article, you will learn how to achieve this and why content…

What is common in stationary trade can also sustainably increase success in the online shop: category management. By creating strategic product categories, you can increase customer value and create a positive shopping experience. We tell you how to achieve this.

The sales price tips the scales. It can determine success or failure. Accordingly, as an online trader you should invest time in a well-founded price calculation. In addition to the cost price, you should also take into account factors such as the willingness of your target group to buy. Find…

Online shopping is convenient. We buy products in just a few clicks and if we don't like it, we simply send it back. What sounds so convenient creates one thing above all: a whole lot of packaging waste and a heavy burden on the environment. The legislator therefore introduced the…

Your visitors do not buy products from you, but solutions. To do this, you need to know what challenges they face. With a strategic target group analysis, you get to know your current and potential customers in depth and can optimise your offer, your marketing and your online shop with…

A well thought-out marketing strategy forms the foundation for an online shop to gain visibility and reach among the target group and to achieve a high conversion rate. This strategy can be implemented with the right marketing tools and an optimal marketing mix.

An oversized and melting popsicle in the middle of the pedestrian zone, a huge poster of a dog scratching itself on the floor of a shopping centre, statues with underwear or humorous messages on posters - companies want to attract the attention of their target group with these creative and…

With email marketing, you can reach your customers directly. For this to be successful, you need the right email marketing tool. The use of an email marketing tool saves you a lot of time and, in addition to individual design, also offers you possibilities for analysis. We introduce you to…