For the success of an online shop, the effective management of the warehouse is a decisive success factor. Optimal stock levels ensure smooth processes in the online shop and avoid high storage costs.

More and more people are watching videos every day. No wonder, because the medium quickly provides us with the most important information and helps us to better understand facts.

Your customers should always be the focus of all your efforts. With the right customer contact, you can ensure a high level of customer loyalty and build up a regular clientele in the long term who will be happy to come back and recommend you to others. What exactly does…

Campaigns aimed at winning new customers or retaining existing customers are important marketing tools for every online shop.

As an online retailer, you must always match supply and demand in your online shop to your target group. The design of the product range plays a central role in this. If you want to position yourself clearly with your offer, the assortment policy helps you to make the right…

What the salesperson is in bricks-and-mortar retail, content is in your online shop. With well thought-out, creative and sophisticated content marketing, you create a shopping journey that is in no way inferior to a "real" shopping experience. In this article, you will learn how to achieve this and why content…

What is common in stationary trade can also sustainably increase success in the online shop: category management. By creating strategic product categories, you can increase customer value and create a positive shopping experience. We tell you how to achieve this.

The sales price tips the scales. It can determine success or failure. Accordingly, as an online trader you should invest time in a well-founded price calculation. In addition to the cost price, you should also take into account factors such as the willingness of your target group to buy. Find…

Online shopping is convenient. We buy products in just a few clicks and if we don't like it, we simply send it back. What sounds so convenient creates one thing above all: a whole lot of packaging waste and a heavy burden on the environment. The legislator therefore introduced the…