Your visitors do not buy products from you, but solutions. To do this, you need to know what challenges they face. With a strategic target group analysis, you get to know your current and potential customers in depth and can optimise your offer, your marketing and your online shop with…

A well thought-out marketing strategy forms the foundation for an online shop to gain visibility and reach among the target group and to achieve a high conversion rate. This strategy can be implemented with the right marketing tools and an optimal marketing mix.

An oversized and melting popsicle in the middle of the pedestrian zone, a huge poster of a dog scratching itself on the floor of a shopping centre, statues with underwear or humorous messages on posters - companies want to attract the attention of their target group with these creative and…

With email marketing, you can reach your customers directly. For this to be successful, you need the right email marketing tool. The use of an email marketing tool saves you a lot of time and, in addition to individual design, also offers you possibilities for analysis. We introduce you to…

In order not to get lost in the masses, an online shop needs visibility and reach. Today, more than ever, it is important not only to reach target groups, but to inspire them. With a well thought-out marketing strategy, you can increase your success and lay the foundation for long-term…

Reach target groups where they are right now? With social media marketing, you get in direct contact with your customers and potential new customers, increase your reach, your conversion and ultimately your turnover. But how does social media marketing work in e-commerce and what should you pay attention to? Read…

Which advertising measures are really successful, when does a campaign generate sufficient traffic and which pop-up increases the conversion rate? Performance marketing supports you so that you can implement and optimise the right strategy in a goal-oriented way. In this article, we tell you everything you need to know about…

Customers' demands are increasing and online shops must first gain the trust of their target group. Seals of approval offer a solution. The trust elements can sustainably increase the conversion rate. Which seals of approval make sense and how do you use them correctly? These are the questions we address…

The call-to-action gives the final impulse to perform an action you want. Whether buying a product or registering for the newsletter, you can place a call-to-action everywhere. Find out why a CTA is so important for your online shop and how you can use it strategically.