More and more people are watching videos every day. No wonder, because the medium quickly provides us with the most important information and helps us to better understand facts.
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Your customers should always be the focus of all your efforts. With the right customer contact, you can ensure a high level of customer loyalty and build up a regular clientele in the long term who will be happy to come back and recommend you to others. What exactly does…
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Campaigns aimed at winning new customers or retaining existing customers are important marketing tools for every online shop.
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As an online retailer, you must always match supply and demand in your online shop to your target group. The design of the product range plays a central role in this. If you want to position yourself clearly with your offer, the assortment policy helps you to make the right…
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What the salesperson is in bricks-and-mortar retail, content is in your online shop. With well thought-out, creative and sophisticated content marketing, you create a shopping journey that is in no way inferior to a "real" shopping experience. In this article, you will learn how to achieve this and why content…
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What is common in stationary trade can also sustainably increase success in the online shop: category management. By creating strategic product categories, you can increase customer value and create a positive shopping experience. We tell you how to achieve this.
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The sales price tips the scales. It can determine success or failure. Accordingly, as an online trader you should invest time in a well-founded price calculation. In addition to the cost price, you should also take into account factors such as the willingness of your target group to buy. Find…
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Online shopping is convenient. We buy products in just a few clicks and if we don't like it, we simply send it back. What sounds so convenient creates one thing above all: a whole lot of packaging waste and a heavy burden on the environment. The legislator therefore introduced the…
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Your visitors do not buy products from you, but solutions. To do this, you need to know what challenges they face. With a strategic target group analysis, you get to know your current and potential customers in depth and can optimise your offer, your marketing and your online shop with…
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A well thought-out marketing strategy forms the foundation for an online shop to gain visibility and reach among the target group and to achieve a high conversion rate. This strategy can be implemented with the right marketing tools and an optimal marketing mix.
