Send Newsletters: How to send your Newsletter

You have already collected leads for your newsletter recipient list and you have created ideas for a newsletter? Then all you need is the right newsletter tool to send newsletters with. However, when choosing the right newsletter tool, there are some important features to consider that will save you time, further costs and headaches.

We will answer all your questions and present you newsletter tools with which you can send newsletters in an uncomplicated way.

Newsletter tools for professional newsletter mailing

Creating a newsletter is one thing. Sending it to your subscribers’ inboxes is quite another. The choice of newsletter tool depends on which features are important for your newsletter marketing.

• Personalisation: Personalised content is more effective. Whether it’s the subject line, the sender, or a personal address for the recipient: Newsletters can be personalised at various levels. You should also use these functions when sending newsletters, as personalised messages are a much more effective.
• Design options: Tools that send newsletters can often be used to create newsletters. If you want to use this function, the design options are of central importance. Often there are even free templates available that can be customized.
• Easy handling: Newsletter tools should make your life easier. Easy handling without great IT and design knowledge is thus an advantage. A drag & drop editor is clearly beneficial here.
• Responsive design: Different end devices require a responsive design. When it comes to accessing newsletters, the smartphone has dominated for years. Meanwhile, responsive design is part of the standard repertoire of newsletter tools.
• Tracking: In order to assess the success of your newsletter marketing and uncover optimization potential, the tool also needs tracking capabilities (click rate, open rate, conversion rate, etc.).
• A/B testing: Which content is well received, which less so? With integrated test functions, this question can be answered quickly. A wide variety of elements can be tested: Subject line, sender, buttons, links, design, etc.
• External connections: Professional and sustainable newsletter marketing connects tools for newsletter creation, newsletter sending and newsletter subscriber generation. If you want to run a professional newsletter marketing, you should pay attention to appropriate connections.
• Language: Admittedly: If an English version is offered, it doesn’t matter much nowadays if a tool is also available in German. If in doubt, use one of the fast and accurate online translators. When it comes to customer support, however, things often look different. In this case, one or the other does not feel confident enough to communicate in English.

We have taken a look at 4 established newsletter tools and checked them for the most important features, so that you can choose the right tool to send newsletters with.

1. Send newsletter with Rapidmail

Rapidmail is a newsletter tool from Germany, which is especially popular with beginners. The more than 250 free templates can be easily customized using the drag & drop editor. Thanks to the tracking and the integration with Google Analytics, the newsletter campaigns can be measured and analyzed excellently.

What are the costs for sending newsletters?

Rapidmail does not offer a free version. Instead, all features are included in every package – no matter what you choose. Here you have the choice between a monthly fixed price and a billing per mailing. For billing per mailing, you pay 16 euros for a one-time mailing to up to 250 recipients. The models with a fixed monthly price start at 9 euros (flat rate; unlimited number of mailings) or just under 47 euros (email subscription; unlimited number of recipients) and can be calculated very easily on the website: Rapidmail Pricing (Ger).

2. Send newsletter with SendinBlue (Newsletter2Go)

SendinBlue is also a newsletter tool from Germany that can be used to create and send newsletters. Here you have the choice between 70 free templates, which you can edit via drag & drop. Thanks to the real-time report, you can immediately see how your newsletter campaign is performing.

What are the costs for sending newsletters?

SendinBlue offers a free package, but it has limited features. You have the option to send up to 300 emails per day. Personalisation is still possible in the free version. With the Lite package starting at 19 euros monthly, you do not have a daily sending limit. In addition, the SendinBlue logo can be removed and you can perform A/B tests. If you opt for the Premium package (from 49 euros), you can even create landing pages for your newsletter campaigns. Calculate your monthly fixed price here: SendinBlue Pricing.

3. Send newsletter with CleverReach

CleverReach is also a German company. Like all newsletter tools listed here, CleverReach not only allows you to send newsletters, but also to create them with a drag & drop editor. It also looks similar in the tracking options: In addition to the open rate and other email marketing specific KPIs, thanks to Google Analytics integration, you can even track how the customer journey progresses after the reader has clicked on a corresponding link.

What are the costs of sending newsletters?

CleverReach offers the free Lite account, which allows you to send 1000 emails per month to up to 250 recipients. However, you have to expect significant limitations here, such as limited automation options, no A/B testing, as well as no free responsive design templates. In order to use all the features, you also have to upgrade your account with CleverReach. Here, prices start at 9 euros per month. For an unlimited number of emails to up to 1000 recipients, for example, you pay 20 euros. The monthly fixed price varies depending on the desired number of recipients: CleverReach Pricing.

4. Send newsletter with Mailchimp

Mailchimp is the only non-German company among the mentioned providers for sending newsletters. This is also the reason why the tool, including customer support, is offered exclusively in English. Newsletters can also be sent here via drag & drop editor and created and customized with the help of free templates. The tracking is also convincing, especially since you can combine it with an integration with Google Analytics data.

What costs do you incur when sending newsletters?

Up to 2000 recipients can be sent your newsletter free of charge in the free version. However, there are numerous restrictions even in this free version: starting with A/B tests, through free templates to optimization of the sending time. For this you have to upgrade at least to the Essentials package, which costs 11 Euros for 500 recipients. In contrast, the Standard package costs 17 euros for 500 recipients and the Premium package costs 299 euros for up to 10,000 recipients. Calculate your individual fixed monthly price: Mailchimp Pricing.

5. Private e-mail service providers

Private email providers quickly reach their limits for several reasons. Even if it is possible to send newsletters with private e-mail providers, you should refrain from doing so. The solutions are not coordinated, which is why you have to reckon with significantly more effort.

• Daily limit: Often there is a daily limit, which varies from provider to provider. However, they have in common that sending newsletters to a larger number of subscribers is impossible. Since the email list should grow steadily, this can become a problem.
• Legal certainty: the GDPR stipulates that unsubscribing must be as easy as subscribing to a newsletter. The possibility of a simple unsubscribe in terms of the GDPR (unsubscribe link) is not given with many private email providers.
• Limited design options: Unlike professional newsletter tools, you have limited design options with private email providers.
• Low deliverability: Private email providers send the emails via IPs that are not designed for mass emails like newsletters, which is why it can increasingly happen that the email ends up in the SPAM folder of the recipient. Professional newsletter tools, on the other hand, ensure higher deliverability. This means that increased efficiency for your newsletter marketing is ensured.

Grow recipient list with free advanced newsletter tools

Newsletter tools for creating and sending newsletters are necessary for professional newsletter marketing. At least as important is the acquisition of qualitative newsletter subscribers. For this purpose, the tools provide GDPR-compliant registration forms. These are usually placed in the footer of the website so that interested users can sign up. Newsletter subscribers can also be acquired via social media and separate landing pages.

If you want to proactively grow your recipient list, uptain is an advanced tool to acquire newsletter subscribers. With uptain you generate qualitative newsletter leads through newsletter popups. At the right moment, uptain always displays the incentive that has the greatest chance of success with the individual visitor. This prevents you from randomly distributing vouchers.

• uptain can be easily integrated into your newsletter tool via a connection
• With uptain you can gain GDPR compliant newsletter subscribers
• The newsletter popups are free of charge for you without any restrictions

The perfect time to send newsletters

After we have looked at the most popular newsletter tools and compared them with each other, the question of the optimal sending time arises. Sent at the wrong time, your newsletter campaign will not show nearly the effect it would have developed in case of an optimized sending time. As in many cases, there is no clear answer to this question. Industry and specific target group play a significant role.

• If your target group consists mainly of working millennials, the newsletter should appear in the mailbox in the evening after work.
• If, on the other hand, your target group is exclusively B2B, the newsletter should be sent during working hours (except Monday morning and Friday afternoon).

Can you narrow down your target group further? All the better! The more you narrow down your target audience, the better you will be able to empathize with them.

As mentioned earlier, some tools let you figure out when the perfect time to send is with the help of send time optimisation.With the target group analysis, you already have some rough idea of when to send the newsletter. But it can be more precise: with the help of A/B tests, the tool finds out exactly to the minute when the newsletter should be sent. So when you’re deciding on a tool or thinking about switching, think carefully about whether data-based optimization of the sending time is important to you.

Ensure professional newsletter marketing!

Whether Rapidmail, SendinBlue, CleverReach or Mailchimp: The presented newsletter tools are similar in their functions. With all of them you can send and create newsletters, track newsletter campaigns and easily implement external connections. If you want to expand your recipient list with qualitative newsletter subscribers, uptain is a free tool that can be easily connected to your newsletter tool.