What do online merchants have to pay attention to when sending newsletters? Learn all about the best newsletter tools, the optimal time to send them and how to expand your recipient list with qualitative newsletter subscribers with the help of free specialized tools.

Good product images not only ensure an optimised shopping experience, but also have a direct impact on your sales. Make the most of product presentation opportunities and don’t allow questions to arise among prospective customers.

There are many ways you can use FOMO marketing for your online shop. Get to know the 5 most important FOMO tools and use them for more sales in your online shop!

If you don't take the step now to break up the relatively rigid systems and personalize the customer approach, you will lose customers to the competition in the long term. When it comes to professional implementation, modern technology supports personalization - and reduces effort, time and costs in the process.

Approximately 70% of filled shopping carts are abandoned. Discover practical strategies to optimize your online store for better performance and increased sales. Read the article for actionable insights!

Customer reviews in your online shop increase the trust of customers and are one of the most important factors for deciding whether to buy or not. Learn how to get positive reviews and how to deal with negative reviews.

Would you like to create a newsletter? Email marketing plays an important role in the online marketing strategy and is a promising solution to reach target groups directly. But what does the perfect newsletter structure actually look like?

Increasing visibility boosts traffic and thus the chance of higher sales - a potential that should not be missed in times of increased competition. How to start SEO for your online shop.

While ecommerce returns are an advantage for the consumer, they often have negative economic consequences for the online shop and are one of the biggest challenges for online merchants. To effectively reduce returns in the long term, proactive and reactive returns management can help.