If you don't take the step now to break up the relatively rigid systems and personalize the customer approach, you will lose customers to the competition in the long term. When it comes to professional implementation, modern technology supports personalization - and reduces effort, time and costs in the process.

Approximately 70% of filled shopping carts are abandoned. Discover practical strategies to optimize your online store for better performance and increased sales. Read the article for actionable insights!

Customer reviews in your online shop increase the trust of customers and are one of the most important factors for deciding whether to buy or not. Learn how to get positive reviews and how to deal with negative reviews.

Would you like to create a newsletter? Email marketing plays an important role in the online marketing strategy and is a promising solution to reach target groups directly. But what does the perfect newsletter structure actually look like?

Increasing visibility boosts traffic and thus the chance of higher sales - a potential that should not be missed in times of increased competition. How to start SEO for your online shop.

While ecommerce returns are an advantage for the consumer, they often have negative economic consequences for the online shop and are one of the biggest challenges for online merchants. To effectively reduce returns in the long term, proactive and reactive returns management can help.

How do online merchants set the right incentives to offer customers the best possible added value and thus significantly increase sales? Read the answer in this blog post.

For an online shop, the shopping cart is an elementary and at the same time critical component of the purchase, because it is the link between the product selection and the checkout. Since most shopping carts in online retail are abandoned, it is worth taking a closer look at the…

If online shops do not generate any visitors, this ultimately means no revenue. Traffic is thus essential for the long-term survival of a successful online business. As an online merchant, the central question is always: How do I get more visitors to my website?