E-Commerce Blog
Email Marketing is essential for successful online shops today. Used correctly, Email Marketing not only increases customer satisfaction, but also existing customers. The various, cost-effective and sales-increasing possibilities of Email Marketing make it particularly interesting for online merchants.
Current statistics on average conversion rates in e-commerce. Our industry comparison of conversion rates provides you with an initial benchmark.
The checkout takes a special role: It is the key step in the buying process and should therefore be designed with careful consideration. Online shops can reduce this last barrier before the purchase by implementing suitable optimisation measures. With these 10 tips, you can optimise your checkout process so that…
The Email after a Shopping Cart Abandonment is an effective way for online merchants to reduce the abandonment rate and build strong customer loyalty at the same time. But for good reason, many online merchants have unanswered questions regarding the structure, content and layout of the Emails. Find out how…
How are SME online merchants doing during the Corona Crisis? We asked four online merchants from a wide range of industries about their experiences. The answers are different: from the restraint in the fashion industry to the collapse in demand for event supplies to the doubling of orders for e-cigarettes.
We hear it from all sides: Smartphones are changing buying behaviour in ecommerce. The growing importance of mobile commerce also raises some questions regarding conversion optimisation: Why do mobile users leave the shopping cart without completing the order? We analyse mobile buying behaviour and offer solutions.
Ecommerce is not spared the effects of the Corona Crisis. While some online shops have to deal with high traffic, others are facing economic challenges. Online shops should react agile to the current situation in order to gain new customers and keep them loyal even in this crisis situation.
Are you annoyed by the many shopping cart abandoners in your online shop? About 70% of the filled shopping carts are abandoned. So there is a lot of potential here. In this guide you will learn everything there is to know about shopping cart abandoners: Identify reasons for abandonment, reduce…
Trust is elementary for the success of an online shop. Only when there is trust the visitor will place an order. But how does trust arise on a psychological level? The "Integrative Model of Organisational Trust" provides online merchants with a tool for a understanding of customer trust.
You want to reduce shopping cart abandonment in your online shop by up to 30%? In just a few minutes, uptain is configurated and ready to go - without IT and design knowledge! Just follow the compact instructions to reduce the abandonment rate and also get valuable tips for our…
