E-Commerce Blog

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Interesting blog posts on the topic of e-commerce

calculate conversion rate online shop
How to calculate conversion rate

To know the ratio of your visitors who have made a purchase, you can calculate the Conversion Rate. There are different formulas available for this purpose. We will present them to you in this article.

  • Blog – Experts
    behavioral targeting cookies
    Applying behavioral targeting for personalization

    Behavioral targeting is a powerful tool for creating personalized messages that attract new customers and help you retain your existing customers. Learn how it works and how you can integrate it into a personalization strategy.

  • Blog – Experts
    shopify price
    Shopify Costs: These costs you have to expect with Shopify

    As with all other shop systems, Shopify also incurs costs for online merchants. Shopify costs start with the monthly basic fees and extend to the transaction fees as well as the costs for apps and integrations. We will give you an overview of all possible Shopify costs that come your…

  • Blog – Experts
    optin email strategie
    Opt-in email strategies for effective personalization

    Opt-in email strategies present significant potential for personalization because it provides you with more accurate information about your target audience. Learn to apply this option for effective communication that will attract and retain customers and increase your company's sales.

  • Blog – Experts
    upsell strategie
    8 effective upsell strategy tips for success

    You need a solid foundation to develop an effective upsell strategy. This requires a careful analysis of the available information. But it's worth it! That's because strategic upselling can significantly boost your business and help you cultivate customer loyalty.

  • Blog – Experts
    shopify payment
    Set up Shopify Payments to optimize your payments

    The payment options for your online store should match the preferences of your customers. However, managing multiple platforms can be a daunting task. Find out how you can increase revenue and conversion rates by centralizing payment processes with Shopify Payments.

  • Blog – Experts
    cross sell
    How to set up cross-selling strategies with Shopware

    66% of the EU population shops online. You can also participate in this market, but you should improve your online store for higher profits. Implementing a cross-selling strategy is ideal for increasing your sales. With this guide, you can configure it yourself.

  • Blog – Experts
    upselling onlineshop
    9 tips for increasing your sales with upselling

    Often the simplest solutions are the most effective. If you want to increase the value of your sales, it only takes a few small adjustments to get amazing results. Upselling is a very effective strategy, and you can easily implement it with these 9 tips.

  • Blog – Experts
    OMR conversions
    OMR Reviews: uptain is among the top 7 conversion optimization tools

    Based on user reviews, OMR Reviews has listed the top 7 conversion optimization tools. One of them is uptain. We are happy that our All-In-One tool for reducing shopping cart abandonment convinced you and OMR Reviews!

  • Blog – Experts
    newsletter click rate
    Newsletter Click Rate: 7 Tips for Optimization

    Are your newsletter subscribers opening your emails, but not clicking on the links you set? Then take a closer look at the newsletter click rate. Learn in this blog post how to increase the click rate in your newsletter and use the full potential of newsletter marketing.