If online shops do not generate any visitors, this ultimately means no revenue. Traffic is thus essential for the long-term survival of a successful online business. As an online merchant, the central question is always: How do I get more visitors to my website?

Multichannel sales offers the opportunity to connect the offline and online worlds. These are the 5 biggest challenges in multichannel sales and the solutions.

Don't wait until customers approach you with wishes, needs and questions. Proactive service satisfies potential customers in advance, creating moments of surprise that increase customer satisfaction and loyalty.

Verlassen Besucher einen Online-Shop, ohne weiter im Shop zu stöbern, wirkt sich das negativ auf die Conversion Rate aus. Eine hohe Absprungrate in Online-Shops geht zudem meist mit einer geringen Zufriedenheit der User einher. Erfahren Sie, wie Sie die Absprungrate senken und Besucher im Online-Shop halten!

If a shop is too slow, the consequences can be far-reaching, because while the loading time increases, the customers' patience decreases. Eventually, the customer abandons the cart and possibly switches to the competition. A high bounce rate is the result of poor page speed. Reason enough to solve the problem!

Incomplete orders exist in every online shop. If online merchants don't take care of them, it can have serious consequences for the business - both in the short and long term. If customers fill the virtual shopping cart but abandon the purchase shortly before completing it, you should act! Learn…

Well considered customer segmentation has a lot of advantages in e-commerce and can help to make marketing measures much more efficient! We take a look at the advantages of creating different customer groups and which customer groups actually exist in online shops.

Do you know the actual value of your customers? The Customer Lifetime Value is a key performance indicator that helps to measure the efficiency of your own marketing measures and to sustainably increase them on the basis of the evaluations. Learn how to use the Customer Lifetime Value in your…

Newsletters are an effective and inexpensive way for companies to directly address target groups. The advantages are obvious: recipients can be easily segmented, the approach can be personalised and a campaign can be easily scaled. Find out what successful newsletter pop-ups look like.