Well considered customer segmentation has a lot of advantages in e-commerce and can help to make marketing measures much more efficient! We take a look at the advantages of creating different customer groups and which customer groups actually exist in online shops.
-
Do you know the actual value of your customers? The Customer Lifetime Value is a key performance indicator that helps to measure the efficiency of your own marketing measures and to sustainably increase them on the basis of the evaluations. Learn how to use the Customer Lifetime Value in your…
-
Newsletters are an effective and inexpensive way for companies to directly address target groups. The advantages are obvious: recipients can be easily segmented, the approach can be personalised and a campaign can be easily scaled. Find out what successful newsletter pop-ups look like.
-
New customers are one of the important factors driving long-term success for every company. That is why it is a major task of every online shop to acquire new customers. In order to get the most out of it, the use of exit intent pop-ups is a complementary variant to…
-
What is clear in stationary business is still left by for e-commerce: the targeted customer approach still within the sales process. Onsite Remarketing focuses on displaying personalised and targeted content to visitors that is oriented towards visitor behaviour. Onsite Remarketing saves you budget and energy.
-
We are Plugin of the Week at Shopware! It is a small award with all the greater happiness that we share with our partners and partner agencies. The thanks for this especially go to our customers who trust in us as the leading software for intelligent recovery of shopping cart…
-
Digital customer communication is an important part of the user experience and provides great potential for satisfying customer needs and convincing customers of one's own brand. We bring together 6 ideas that online shops can use to improve their customer communication and thus win the loyalty of their customers.
-
Mobile Commerce continues to grow rapidly: More and more customers are using mobile devices to make their online purchases. All the more important it is to upgrade your own online shop for Mobile Commerce as quickly as possible. With our 7 tips for success, you won't miss out on mobile…
-
Newsletters are still one of the most successful advertising tools. However, some legal aspects need to be noted here: Since email addresses are counted as personal data, the GDPR applies to the generation of newsletter subscribers. Find out how successful newsletter marketing complies with the GDPR.
-
There is significant untapped sales potential for your online shop in the shopping basket. Use these existing potentials and increase the shopping basket value. The fact that these optimisations pay off in the long term is directly reflected in the increase in turnover and profit. We show you the best…
