E-Commerce Blog
Newsletters are still one of the most successful advertising tools. However, some legal aspects need to be noted here: Since email addresses are counted as personal data, the GDPR applies to the generation of newsletter subscribers. Find out how successful newsletter marketing complies with the GDPR.
There is significant untapped sales potential for your online shop in the shopping basket. Use these existing potentials and increase the shopping basket value. The fact that these optimisations pay off in the long term is directly reflected in the increase in turnover and profit. We show you the best…
New customers are important for every company. But the greatest sales potential for online shops lies in customer loyalty, because: What good are new customers if I can't keep them in the long term? Find out now how you can skilfully bind once acquired customers to your online shop and…
Mastering the challenges of digitalisation means first and foremost rethinking. When it comes to customer centricity, small and medium-sized online shops in particular still have a hard time. But it is clear: customer centricity must also be digitalised - no matter how big the online shop is. We show you…
E-commerce is experiencing a rapid upswing worldwide. Anyone planning to internationalise an online shop has a good chance - but only with the right planning. Find out in which countries you have the best chances and which technical requirements must be met for international online shops.
The right mix of Payment Methods prevents cart abandonments: Around 16% of customers abandon a purchase if they do not find the Payment Method they prefer. Which Payment Methods must online merchants offer their customers? What do customers want? We start the comparison: Standard Payment vs. Quick Payment.
Why do shop visitors decide to place orders in certain online shops? If you know the buying motives of your customers, you can set targeted incentives to significantly increase sales and thus turnover. We show you which rational and emotional buying motives exist and how you can awaken them.
More customers, increasing orders and higher sales: Conversion Rate Optimisation has a huge impact on the success of your online shop. But what is the key figure about the KPI? How do you use it in E-commerce? And above all: How do you increase the Conversion Rate? Take a look…
Social proof in e-commerce: The psychological phenomenon explains how people orientate themselves on the behaviour of other people and rely on their opinions and ratings. Online retailers have a variety of options to build up social proof in their own online shop and thereby encourage more visitors to buy.
Why do customers decide to place orders in a particular online shop? The decisive factor here is the motives for buying. So recognise the buying motives of your visitors and then fulfil the customer needs! We compile 7 central buying motives and show you how to stimulate them on the…
