E-Commerce Blog
A well thought-out marketing strategy forms the foundation for an online shop to gain visibility and reach among the target group and to achieve a high conversion rate. This strategy can be implemented with the right marketing tools and an optimal marketing mix.
An oversized and melting popsicle in the middle of the pedestrian zone, a huge poster of a dog scratching itself on the floor of a shopping centre, statues with underwear or humorous messages on posters - companies want to attract the attention of their target group with these creative and…
With email marketing, you can reach your customers directly. For this to be successful, you need the right email marketing tool. The use of an email marketing tool saves you a lot of time and, in addition to individual design, also offers you possibilities for analysis. We introduce you to…
Reach target groups where they are right now? With social media marketing, you get in direct contact with your customers and potential new customers, increase your reach, your conversion and ultimately your turnover. But how does social media marketing work in e-commerce and what should you pay attention to? Read…
Which advertising measures are really successful, when does a campaign generate sufficient traffic and which pop-up increases the conversion rate? Performance marketing supports you so that you can implement and optimise the right strategy in a goal-oriented way. In this article, we tell you everything you need to know about…
Customers' demands are increasing and online shops must first gain the trust of their target group. Seals of approval offer a solution. The trust elements can sustainably increase the conversion rate. Which seals of approval make sense and how do you use them correctly? These are the questions we address…
The call-to-action gives the final impulse to perform an action you want. Whether buying a product or registering for the newsletter, you can place a call-to-action everywhere. Find out why a CTA is so important for your online shop and how you can use it strategically.
If you are looking for an efficient online shop system, Shopware is one of the most popular solutions. Small as well as large retailers enjoy the many advantages of the free open source software or secure the benefits of one of the editions available for purchase. Find out what these…
If you want to build an online shop, today you have a wide choice of shop systems. One of them is WooCommerce. The plugin for WordPress is characterized by its simplicity and versatility. In the basic version, which already brings many functions, WooCommerce is free. If you want more, WooCommerce…
Satisfied customers are the foundation for any long-term successful business. That's why more and more online shops are focusing on increasing customer satisfaction. So gain a competitive edge and learn how to increase customer satisfaction.
