E-Commerce Blog
Reach target groups where they are right now? With social media marketing, you get in direct contact with your customers and potential new customers, increase your reach, your conversion and ultimately your turnover. But how does social media marketing work in e-commerce and what should you pay attention to? Read…
Which advertising measures are really successful, when does a campaign generate sufficient traffic and which pop-up increases the conversion rate? Performance marketing supports you so that you can implement and optimise the right strategy in a goal-oriented way. In this article, we tell you everything you need to know about…
Customers' demands are increasing and online shops must first gain the trust of their target group. Seals of approval offer a solution. The trust elements can sustainably increase the conversion rate. Which seals of approval make sense and how do you use them correctly? These are the questions we address…
The call-to-action gives the final impulse to perform an action you want. Whether buying a product or registering for the newsletter, you can place a call-to-action everywhere. Find out why a CTA is so important for your online shop and how you can use it strategically.
If you are looking for an efficient online shop system, Shopware is one of the most popular solutions. Small as well as large retailers enjoy the many advantages of the free open source software or secure the benefits of one of the editions available for purchase. Find out what these…
If you want to build an online shop, today you have a wide choice of shop systems. One of them is WooCommerce. The plugin for WordPress is characterized by its simplicity and versatility. In the basic version, which already brings many functions, WooCommerce is free. If you want more, WooCommerce…
Satisfied customers are the foundation for any long-term successful business. That's why more and more online shops are focusing on increasing customer satisfaction. So gain a competitive edge and learn how to increase customer satisfaction.
With the strategy of pull marketing, you offer your customers a solution to a specific problem at the right moment. Through the added value that prospects receive along the entire customer journey, they end up already buying a product with full conviction. How do you use pull marketing?
With these 6 strategies of Push Marketing, you consciously encourage your target group to buy a product. Push Marketing opens up different ways to do this, which we will present to you in more detail in this article.
A user visits your online shop and makes a purchase. The interested user converts to a customer in this case. This influences your conversion rate. The first step of any optimization is to define your conversion rate. Find out how to define your conversion rate in this blog post.
