Chat GPT – is everything easier now?

Since December 2022, the sensational news about the OpenAI Chat GPT has been flying and one can hardly avoid asking oneself what is Chat GPT and what does it bring? In fact, Chat GPT is one of those inventions of mankind that has the potential to change the way we communicate digitally. In this article, we have taken a closer look at Chat GPT and what artificial intelligence can do for e-commerce and what reliable alternatives to Chat GPT already exist today.

What is Chat GPT?

Chat GPT stands for the abbreviation “Chatbot Generative Pre-trained Transformer” and is a so-called AI (Artificial Intelligence). Chat GPT is designed to automate intelligent behaviour and learn by machine. The chatbot can communicate in a human-like manner by independently generating an answer based on a question and composing a text based on templates or data. The OpenAI was trained using millions of texts from the internet, social media, books, press articles and much more. The Transformer software uses its neural network to process the data and thus simulates human intelligence.

The US company OpenAI, founded by Elon Musk and Sam Altman, is behind the invention of Chat GPT. It also started a cooperation with Microsoft in 2019, which invested billions in the project. Using Chat GPT is currently still possible free of charge. The premium version Chat GPT Professional will bring even more possibilities in the future without restrictions. But what can you do with Chat GPT?

What is Open AI capable of?

Since Chat GPT is a speech and text-based chatbot, it stands to reason that the Open AI is especially suited for digital dialogues. Among other things, the revolutionary tool can automatically create texts based on a question, data or templates, write long essays, advertising texts or even software codes, make translations, generate news content, create posts for social media marketing and improve the quality of search engine results, to name just a few areas of application. In principle, there are no limits to the use of Chat GPT, which has undoubtedly triggered the huge fascination that Open AI is currently enjoying.

In addition, there is a whole range of functions that can be used above all to optimise online shops.

How can Chat GPT be used for an online shop?

Experts agree that Chat GPT will have a major impact on the nature of internet marketing and e-commerce. The AI-supported chatbot can support online shops in proactive customer service, for example by answering a large number of questions from customers within a very short time through human-like communication. With Chat GPT, customer service could be significantly relieved and regain more capacity for other tasks. Chat GPT could take over email marketing by independently generating newsletter content or writing blog posts to offer visitors further information. In addition, it should be possible to play out special offers to the target group or help customers search for products.

Chat GPT could be summarised

• Optimise the customer service experience.
• Improve the quality of service.
• save time and money.
• enable efficient and accurate work.
• relieve the burden on customer service.

Chat GPT, as an artificial intelligence, is able to learn from the conversations and improve its responses over time. To better understand the possibility of using Chat GPT in e-commerce, we have summarised some examples below.

Examples for Chat GPT in the online shop

In e-commerce, Chat GPT can always be used when it comes to communication and copywriting.

Examples of the areas of application of Chat GPT:

• AI can serve personalised product recommendations to customers based on browsing history and previous orders.
• Chat GPT could answer a large number of simple customer queries in a very short time and do so as real-time support.
• The tool is able to automatically create light texts for blogs, product pages, newsletters, advertisements we Google Ads or social media posts.
• It can also analyse customer feedback and help the online shop to better understand its visitors in order to respond to their needs in a more targeted way.
• The technology could also support order management by sending automated updates to customers, providing tracking information or responding to questions such as “Where is my order?” and “When will my package arrive?” in a personalised way based on customer data.

All options offered by Chat GPT would have the potential to improve customer experience and relieve the burden on customer service.

Let us therefore take a look at how an answer from Chat GPT to a question can be.

We asked Chat GPT the following question:

“What size trousers do I need?”

This is the response from Chat GPT:

“The size of a pair of trousers depends on various factors, such as your height, weight and build. To determine your trouser size, you can do the following:

Measure your waist: measure your waist at the strongest point, usually about one to two inches above your belly button.

Measure your hips: Measure your hips at the widest point, usually about 8 centimetres below your belly button.

Use a size chart: Compare your measurements with a size chart to determine your trouser size. Keep in mind that size charts can vary from manufacturer to manufacturer.

If you are unsure, I recommend that you try on the trousers before you buy them. This way you can ensure that the trousers fit comfortably and are the right size.”

Chat GPT critically questioned

There is no question that Chat GPT holds enormous potential that we cannot even imagine today. But beware, because not all that glitters is gold, to put it bluntly. Chat GPT is only as good as its data sources. You should take the results that Chat GPT generates in text form with a grain of salt, because it is well known that a lot of information on the Internet is erroneous, incorrect, inaccurate or simply wrong. Since Chat GPT only creates texts through learning, it can easily happen that content is generated that is not up-to-date.

At the same time, complex queries in particular could pose a challenge for the tool. The advice and recommendations today are still nowhere near the level to replace professional advice.

To be sure, Chat GPT is an evolutionary leap of technological progress and one should not underestimate the possibilities that OpenAI brings. However, in practice, it is evident that the texts lack creativity, persuasiveness, accuracy and excitement. Rather, it is a solid and simple foundation that requires a lot of adaptation and adjustment work down the line.

If you want to use Chat GPT, always act responsibly and ethically. Do not rely on the texts without further ado, but see them as a basis to refine self-authored content.

Are there reliable alternatives to Chat GPT?

Even when no one thought of Chat GPT, we at uptain developed an easy-to-implement, easy-to-use and effective tool capable of automatically optimising conversions in online shops. Since then, our solutions have helped numerous companies and well-known brands prevent shopping cart abandonment, provide customers with a sophisticated shopping experience and thus increase sales.

Unlike Chat GPT, the uptain ®ALGORITHMUS has been tried and tested for many years. This can deliver personalised content to the customer at the right time by identifying reasons for abandonment based on AI.

The exit intent pop-ups that appear afterwards are dependent on the user-friendly mouse-out trigger. Our tool analyses a new visitor in seconds and recognises their service needs. The unobtrusive Exit Intent Popup, which is played before the customer leaves the page, thus addresses the customer’s needs with individual content tailored to the customer. This can be vouchers linked to the shopping basket value or service pop-ups for proactive customer service.

If the customer has cancelled a purchase, it is possible to send personalised and fully automated dsgvo shopping cart abandonment emails. Here, too, the uptain ®ALGORITHMUS ensures that the appropriate e-mail with individual content or motivation is sent to the customer at the right time. In this way, it is possible to bring shoppers who were thought to be lost back into the buying process.

Capabilities that Chat GPT does not bring. Get to know our AI solutions and let uptain ®ALGORITHMUS surprise you. Even with little to no effort, you can effectively optimise your customer service – and on the basis of a trustworthy system.